Client Services & Sales Marketing Specialist

Cambridge Innovation Institute (CII) is seeking a creative, outgoing, and self-motivated Client Services & Sales Marketing Specialist to help execute the marketing of their sponsorship and exhibit opportunities. The role involves assisting with marketing campaigns, client services, and ensuring a positive client experience while supporting various business functions in the events industry.

Responsibilities

• Develop and execute e-mail-marketing campaigns to promote exhibit and sponsorship opportunities
• Track and report statistics for e-mail sales marketing campaigns for each conference
• Coordinate the fulfillment of clients’ contracted deliverables, e.g. set up one-on-one meetings for sponsors at events, order branded items, and organize the exhibit hall game card and raffle
• Write and proofread sales-related marketing materials, e.g. brochures and event websites
• Collaborate with the design team on production of exhibit & sponsorship collateral
• Create, post, and update web content for sponsorship and exhibit pages
• Develop LinkedIn social media promotions to increase event visibility and drive sponsorship and exhibit sales
• Maintain the Sponsor & Exhibitor Portal: ensure deadlines are accurate, information is posted for clients to access, and client content is uploaded by the deadlines
• Conduct market research on competitive events to identify prospective sponsors and expand the prospect database
• Assist with client requests for demographics, attendee lists, and other event statistics
• Support engagement initiatives, e.g. cooperative client registration discount campaigns
• Travel to events as needed to assist with on-site deliverables and client support
• Support Best of Show Awards programs (web design, marketing, planning)

Skills

• 1-2 years' experience supporting sales with marketing execution: email marketing, social media (especially LinkedIn), and basic campaign coordination
• Degree in Marketing, Communications, Business, or a related field
• Strong interpersonal, written, and verbal communication skills
• Highly organized, proactive, and detail-oriented – able to manage multiple campaigns, logistics, deadlines, and client deliverables simultaneously
• Creative and resourceful – will bring ideas for improving campaigns, engagement, and client experience
• Professional, client-facing communication and customer-service orientation
• Responsiveness and follow-through – strong sense of ownership in ensuring client deliverables are completed accurately and on time
• Adaptable and flexible within a fast-paced environment where priorities can shift and problem-solving is a daily part of the job
• Able to travel (around 4 trips yearly) and work sometimes long days at events
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot, etc.)
• Familiarity with content management systems and website updates
• Proficiency in Microsoft Excel or Google Sheets for tracking and reporting
• Experience with CRM systems is a plus

Benefits

• Performance bonus tied to revenue and profit goals
• Flexible scheduling
• Generous paid leave
• Employee wellness programs
• Health and dental insurance
• FSA plan
• Company-paid life and disability insurance
• 401(k) with matching company contributions

Company Overview