Chief Revenue Officer - Executive Leadership with Real Impact

Chief Revenue Officer (CRO)

Executive Leadership with Real Impact

Build the Revenue Engine. Don't Just Manage It.

Remote | Executive Leadership Team

Compensation: $175,000 Base Salary + Executive Performance Bonus

Target Earnings: $175,000–$250,000+ based on company and revenue performance

Eligible States: AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, WA

Company Stage

Established, profitable, founder-led business serving law firm owners nationwide.

About the Role

Most CRO roles focus on managing sales.

This one is about architecting growth.

At How to Manage A Small Law Firm (HTM), we're seeking a proven growth executive to own and scale our entire revenue ecosystem. HTM is a membership-based coaching and advisory company serving small law firm owners nationwide.

This is an internal executive leadership role. You will not work directly with clients. Instead, you will build and lead the teams, systems, and strategies that drive sustainable growth across the organization.

As a member of the Executive Leadership Team, you'll work alongside the CEO, COO, CFO, and future Chief People Officer to shape company strategy, accelerate growth, and create alignment across every stage of the customer journey.

Important: This position requires executive-level ownership of both Sales and Marketing. Candidates whose experience is primarily limited to sales leadership will not be considered.

You will oversee leaders across Marketing, Intake, Sales, Client Success, and Retention and be responsible for creating alignment across the entire customer lifecycle.

If you're energized by innovation, accountability, measurable results, and building scalable organizations, we'd love to meet you.

Why This Role Is Different

Most CRO positions inherit a mature revenue engine.

This role is for a builder.

You'll have the opportunity to shape strategy, improve alignment across departments, optimize customer acquisition and retention, and help define the next stage of growth for the organization.

This role carries significant executive authority to influence revenue strategy, organizational structure, performance metrics, and growth initiatives across the company.

Key Responsibilities

Revenue Strategy & Growth

Develop and execute the company's overall revenue strategy

Own performance across Marketing, Intake, Sales, Client Success, and Retention

Identify new growth opportunities, partnerships, channels, and market segments

Drive customer acquisition, conversion, expansion, and retention initiatives

Forecast revenue and provide strategic recommendations to the Executive Team

Marketing Leadership

Marketing leadership experience is required. Candidates without meaningful marketing ownership experience will not be considered.

Oversee marketing strategy, lead generation, brand positioning, and campaign performance

Own direct-response and digital marketing strategy, including funnel optimization and customer acquisition channels

Continuously improve messaging, funnels, and customer acquisition performance

Identify emerging market trends and growth opportunities

Leverage data and analytics to improve conversion rates and customer acquisition costs

Sales & Intake Leadership

Create alignment between Marketing, Intake, and Sales teams

Improve lead conversion throughout the customer journey

Establish KPIs, reporting systems, and accountability structures

Coach leaders and teams to consistently exceed performance goals

Client Success & Retention

Drive customer retention, engagement, and lifetime value initiatives

Improve referral generation and client satisfaction

Develop strategies that increase renewals, upsells, and long-term customer loyalty

Executive Leadership

Serve as a member of the Executive Leadership Team

Collaborate with executive leadership on company strategy and growth initiatives

Challenge assumptions, introduce new ideas, and drive innovation

Build scalable systems that support long-term growth

What Success Looks Like During Your First Year

Align Marketing, Intake, Sales, and Retention around shared objectives

Improve lead-to-client conversion rates

Increase customer retention and lifetime value

Build scalable revenue systems and operational processes

Launch innovative growth initiatives and acquisition channels

Establish clear KPIs and accountability measures across revenue functions

Become a trusted strategic partner to the Executive Team

Required Qualifications

15+ years of progressive leadership experience in revenue, sales, marketing, or growth functions

Executive-level ownership of both Sales and Marketing organizations

Proven record of driving significant revenue growth

Experience leading multiple revenue-generating departments simultaneously

Strong understanding of customer acquisition, conversion optimization, retention, and revenue operations

Experience building and scaling teams, systems, and processes

Strong financial acumen and forecasting expertise

Demonstrated ownership of marketing functions, including demand generation and direct-response strategy

Experience in membership, subscription, or recurring revenue business models

Experience operating in founder-led, mid-market companies ($10M–$50M revenue range)

Preferred Qualifications

Experience in coaching, consulting, education, professional services, or membership-based businesses

Background in entrepreneurial, founder-led, or high-growth organizations

Proven success with direct-response marketing, funnel optimization, and paid acquisition strategies

Experience leading remote or distributed teams

Ideal Background

Candidates who have been successful in similar roles often come from:

Membership or subscription-based businesses

Business coaching, consulting, or advisory organizations

Professional services firms

Legal, accounting, or financial advisory organizations

Founder-led growth-stage companies

Education, training, or information-based businesses

Organizations where Marketing, Sales, Customer Success, and Retention operate as a unified revenue engine

Who Thrives Here

You may be a strong fit if you are:

A builder who enjoys creating more than maintaining

Strategic and highly execution-oriented

Data-driven while remaining action-oriented

Comfortable making decisions with incomplete information

Naturally curious about customer behavior and market opportunities

Passionate about developing leaders and teams

Able to create structure without creating bureaucracy

Confident enough to challenge ideas and collaborative enough to earn trust

Who Is Not a Fit

This role is likely not for you if you:

Only have experience leading Sales teams

Have never owned both Sales and Marketing at the executive level

Have primarily operated as a sales leader rather than an enterprise-wide revenue executive

Have primarily functioned as an individual contributor instead of leading multiple revenue-generating departments

Rely exclusively on established playbooks and avoid experimentation

Require complete certainty before making decisions

Prefer managing reports over leading people

Create bureaucracy instead of momentum

Believe revenue growth is solely the responsibility of Sales

Have experience exclusively in large enterprise or Fortune 500 environments

Lack meaningful marketing leadership experience

Are unfamiliar with membership, subscription, or recurring revenue business models

Position Type

This is a full-time, exempt executive leadership position. Occasional evening and weekend work may be required to support business priorities and strategic initiatives.

Applicants must reside in one of the following states:

AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, WA

Why Join HTM?

At How to Manage A Small Law Firm, we help law firm owners build businesses that create freedom, profitability, and impact.

You'll join an ambitious Executive Leadership Team that values innovation, accountability, collaboration, and continuous improvement.

This role offers genuine executive ownership and influence. You'll have the opportunity to shape growth strategy, build scalable systems, develop exceptional teams, and make a measurable impact on the future of the company.

If you're ready to build something exceptional, we encourage you to apply.

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