This position is responsible for protecting, improving and promoting the brand and image of our valued community service and is jointly responsible for growing our business and our market share through direct sales promotion, services awareness and through building consumer preference in a competitive market. The Chief Marketing Officer is also responsible for building employee and community pride in our organization and services through efficient and effective internal and external communications by a broad array of means including internal and external producers and paid and unpaid third party media. This position provides the comprehensive and authoritative view of the customer and creates corporate and customer strategy to maximize customer acquisition, retention and profitability.
This position works closely with IT and operations leadership to develop and implement experiences and outcomes. These responsibilities cover a broad scope and array of services offered through the Renown Health System integrated delivery system business model.
This position requires significant talent, expertise, training and experience -- in the areas of consumer focused experiences strategy, public and community relations, marketing, communication, employee communications, publications, media handling, and crisis management -- combined with the ability to make sound decisions under stress, manage and provide support for a busy staff in a fast-paced environment, analyzing and solving problems within budgets, policies, Renown Health purpose, philosophies and strategies.
KNOWLEDGE, SKILLS & ABILITIES:
1. Read, write and speak English in a professional, diplomatic, effective and grammatically correct manner.
2. Leadership philosophy consistent with the Mission, Vision, Values, and Policies of Renown Health.
3. Ability to communicate, organize and implement plans effectively and professionally in concert with various individuals and groups of people, often under pressure or difficult circumstances.
4. Advanced writing, editing, training, talent and skill.
5. Ability to work with people as a team to attain common goals and objectives.
6. Understanding of and respect for patients' rights to privacy versus the public's right to know and the legal ramifications of this subject.
7. In depth knowledge of HIPPA Privacy Provisions.
8. Working knowledge of marketing philosophy, strategy and effective implementation.
9. Proven track record of positive results.
10. Planning, organizing and implementing talents and skills.
11. A target set strongly favoring strategic planning and implementation in an organized manner.
12. Decision making targets founded in fact based justification.
13. Ability to set and achieve measurable accountabilities and targets.
This position does not provide patient care.
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