Business Listings & Citation Specialist

Dealership:
L0021 LAD Advertising

Business Listings & Citation Specialist

At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.

Are you passionate about data accuracy, SEO, and making sure businesses stand out where it matters most? As a Business Listings & Citation Specialist, you’ll play a critical role in ensuring our dealership network is accurately represented across the digital landscape—helping us connect with customers and drive measurable results.

In this role, you’ll take ownership of our listings and citation strategy across platforms like Google, Bing, Apple Maps, Yelp, and more, while collaborating with SEO, Web, and Digital Marketing teams. If you thrive in a fast-paced environment, love solving problems, and enjoy setting standards that others follow—this is your opportunity to make a meaningful impact.

Location: Remote (West Coast - PST work hours)
Compensation Range: $40,000-$60,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

What You'll Do
Own and optimize business listings across major platforms (Google Business Profile, Bing, Apple Maps, Yelp, Yahoo, etc.)
Identify and resolve inconsistencies, ensuring listings are accurate, complete, and aligned
Establish and maintain a “source of truth” for critical business data (NAPW: Name, Address, Phone, Website)
Partner closely with technology vendors to define and improve processes, standards, and best practices
Troubleshoot and support dealership teams with listing-related requests and challenges
Enable new features and capabilities (e.g., messaging, integrations) across platforms
Ensure proper tracking and attribution through UTM usage and analytics connections (GSC, GA)
Manage tracking phone lines and ensure consistency across directories
Maintain category alignment across Sales, Service, Parts, Body Shop, and more
Verify and monitor business entities, ensuring accuracy for both new and existing locations
Collaborate cross-functionally with SEO, Website, and Digital Marketing teams to drive performance

What You'll Bring
Exceptional attention to detail—you notice what others miss
Strong sense of urgency and ability to manage time effectively
Clear, professional communication skills across teams and stakeholders
Experience with listings and citation platforms (Google, Bing, Apple Maps, etc.)
Working knowledge of SEO and how listings impact search performance
Understanding of social and reputation management and their connection to SEO
Analytical mindset with strong problem-solving and critical thinking skills
Ability to coach and influence others, driving consistency and best practices

We offer a comprehensive benefits package designed to support you and your family, including:
Competitive pay
Medical, Dental and Vision Plans
Paid Holidays & PTO
Short and Long-Term Disability
Paid Life Insurance
401(k) Retirement Plan
Employee Stock Purchase Plan
Lithia Learning Center
Vehicle Purchase Discounts
Wellness Programs ​

For a more detailed view, visit: www.totalrewards.lithiadriveway.com.

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.