BRAND STRATEGIST + VOICE ARCHITECT Help us define a new category in home decor - Contract to Hire

We’re building something different.

Not “curtains.”

Not “pillows.”

Not “art.”

We sell complete, done-for-you rooms — curated combinations of curtains, pillows, art, and sofas that instantly transform a space.

Think:

“Design without a designer”

“Move-in ready aesthetic”

“Pinterest → real life, in one click”

WHAT WE NEED

We’re looking for someone who can define and elevate our brand voice + positioning so we don’t sound like a generic ecommerce store.

You will help us:

1. ️ Build a Distinct Brand Voice

Define tone (luxury but approachable, confident but not pretentious)

Create “how we speak” vs “how we DON’T speak”

Replace generic ecommerce phrases with category-defining language

2. Create Brand Guidelines (Actionable, not fluff)

Voice + tone rules (with examples)

Product naming system (our current naming is weak)

Headlines, CTAs, product descriptions

Messaging for:

Website

Ads

Influencers

Realtors / staging audience

3. Position Us as a New Category

We don’t want:

❌ “Shop curtains”

❌ “Browse pillows”

We want:

✅ “Choose your room”

✅ “Pick your look”

✅ “Instantly upgrade your space”

4. ✍️ Rewrite Key Pages

Homepage messaging

Product page structure + language

Bundle descriptions (this is critical)

Possibly: landing pages for PR + ads

IDEAL PERSON

You are NOT:

Just a copywriter

Just a branding theorist

You ARE:

A brand thinker + conversion-focused writer

Someone who has worked with:

DTC brands

Home decor / interior design (huge plus)

Premium / aspirational products

Bonus if you understand:

How people shop visually (Pinterest, Instagram mindset)

The gap between inspiration and execution

IMPORTANT (THIS MATTERS MOST)

When you apply, answer this:

“If you had our business for 30 days, what’s the FIRST thing you would change about how we present our brand?”

No fluff. Give a real opinion.

SCOPE

Initial project: Brand voice + guidelines + key rewrites

Potential ongoing work (ads, landing pages, campaigns)

⚡ TONE WE’RE AIMING FOR

Not:

“Shop our beautiful collection of curtains”

More like:

“Skip the guesswork. Choose a room that already works.”

If you’re excited about building a brand that feels like a new category (not just improving wording) — we want to talk.

OPTIONAL (if you want stronger applicants)

Add this line at the very top:

“We are NOT looking for generic branding. If your portfolio sounds like every other DTC brand, this is not a fit.”