Brand Manager

About Dropout

Dropout Companies is a Nashville-based CPG holding company building a multi-billion dollar consumer brand portfolio. We launch brands people love, scale them into national retail, and move faster than the industry expects. Our edge is a content engine that drives real velocity on the shelf.

• Jams (@jams): High-protein frozen PB&J sandwiches. National at Walmart and Target. Launching four new flavors this July.
• Bronco (@bronco): Frozen breakfast bagel sandwiches. Launched at Target nationwide last December, expanding to additional nationwide retailers.
• Brand 3: In the works... launching later this year.

We are young, ambitious, and in a genuine growth moment. This is a rare chance to shape the voice of a portfolio on its way to becoming one of the defining consumer companies of the next decade.

The Role

We're hiring a Brand Manager to own the social feeds for both Jams and Bronco and make them the two best brand feeds on the internet.

You own both editorial calendars end to end. You are the connective tissue between our creative core and our execution team. You take creative vision and turn it into a weekly, monthly, and quarterly engine that ships incredible posts and marketing moments at a consistently high bar.

What You Will Own

The calendars and the cadence

• The editorial calendars for both brands, built weekly and planned a month forward
• The weekly creative rhythm: look-aheads, post reviews, and all-hands

The creative-ops engine

• Writing briefs and assigning work across design, 3D, UGC, talent, community, and PR
• Timelines for every post, campaign, and launch: who is doing what, by when, and at what quality bar
• Every handoff between our creative core and our execution team
• Rounds of feedback on in-progress work. You run the reviews and drive projects to completion.
• Final quality control on every post before it goes live. You are the last set of eyes.

The feedback loop

• Weekly performance reporting and a point of view on where we push next
• Synthesizing wins, losses, and signals from the feeds into direction for the following week
• Keeping creative, execution, and leadership aligned at all times

Who You Are

• You have operated social at a high level. You have run feeds for brands where the feed itself is a core asset. Your work has helped define those brands, not just amplify them.
• You have done the homework on us. You know Jams. You know Bronco. You understand the products, the customer, and the mission. When we meet, that will be obvious within the first five minutes.
• You are exceptionally detail-oriented. This is arguably the most important qualification on this list. You are a self-starter who shifts priorities without losing the thread, moves with urgency, and innovates inside of real constraints. Calendars stay tight. Handoffs never get lost. Nothing falls through the cracks on your watch.
• You can run creative ops. You write sharp briefs. You hold people to timelines without burning relationships. You move work from idea to live without drama. You have built the systems before, and you do not need anyone to build them for you here.
• Your taste is obvious. You can look at a post and name what is off in a single sentence. You know what looks great and you know why.
• You care about performance. You read data clearly. You do not confuse a viral hit with a strategy, and you do not confuse a beautiful feed with a business.
• You hold strong opinions without being difficult to work with. You push back when you should. You let it go when you should.
• You live on the internet. You know what is resonating now, what was resonating six months ago, and why the difference matters.

And above all: you love this shit. You love brands. You love CPG. You study pack design in grocery aisles. This is not just your next job. It is your craft.

Tools You Will Live In

Fluency required in: social analytics, Archive, Canva, Figma, plot.so, and Monday.com. These should be second nature, not a learning curve.