B2B Marketing Co-ordinator

B2B Marketing Co-ordinator - Cybersecurity

A fast growing cyber security consultancy is seeking a high‑performing Marketing Co-ordinator to drive growth across the US market. This role is 100% focused on IAM solutions, ensuring that all campaign strategy, execution, and pipeline generation directly support the IAM portfolio.

In this role, you will transition from simple execution to full-scale campaign ownership. Reporting to the Head of New Business Campaigns, you will be responsible for the strategic planning, project management, and end-to-end delivery of integrated marketing programs. You are not just a contributor; you are the driver of the new business pipeline, ensuring our brand dominates the cybersecurity space in your respective territory.

Your Key Responsibilities:

You will own the full campaign lifecycle, moving beyond administrative tasks to lead the strategy and operational excellence required to hit aggressive pipeline goals.

1. Strategic Planning & Project Leadership
• Campaign Ownership: Design and lead end-to-end integrated campaigns across digital, events, and demand generation channels tailored to your specific market [USA]
• Project Management: Act as the primary project manager for regional initiatives, managing timelines, cross-functional stakeholders (content, design, product marketing), and deliverables to ensure flawless execution.
• Event Strategy: Lead the presence at major regional tradeshows, overseeing not just logistics, but the overarching strategy for lead capture, pre-event promotion, and post-event follow-up.
• Market Intelligence: Conduct deep market research to identify high-growth opportunities and competitive threats, adjusting regional tactics accordingly.

2. Execution & Demand Generation
• Asset Management: Oversee the development of high-performing digital marketing assets and content syndication programs.
• Sales Alignment: Partner directly with Sales teams to ensure marketing efforts are synced with sales goals and that leads are transitioning effectively through the funnel.
• Budget Ownership: Manage and optimize the regional marketing budget, ensuring every dollar is allocated for maximum ROI and processing all financial reporting for your territory.

3. Analysis & Optimization
• Performance Reporting: Take ownership of campaign data, providing leadership with sophisticated analysis and actionable insights to pivot or scale strategies.
• Process Improvement: Identify bottlenecks in the current marketing workflow and implement new tools or processes to increase efficiency.

What We’re Looking For:

We are seeking a strategic implementer—someone who can think big picture but isn't afraid to get their hands dirty in the details. You are a natural leader of projects and a bridge-builder between departments.
• Experience: 2+ years of experience in B2B marketing, with a proven track record of managing (not just supporting) online and offline campaigns.
• Industry Background: Direct experience in B2B Tech/SaaS is required; a background in cybersecurity is a significant advantage, IAM even more so!
• Tech Stack: Advanced proficiency in HubSpot (or similar Marketing Automation) and Salesforce (CRM) for tracking, reporting, and lead management.
• Analytical Depth: A strong understanding of the B2B marketing funnel, TOFU/MOFU/BODU frameworks and CAC (Customer Acquisition Cost).
• Leadership Qualities: Proactive, resilient, and capable of managing multiple high-priority projects simultaneously without losing sight of the goal.

But what’s in it for you?
• Strategic Autonomy: You will have the freedom to shape regional strategy and see your ideas come to life from the ground up.
• Global Impact: Work within a flat organizational structure where your voice is heard by leadership and your work directly impacts global revenue.
• Growth Culture: A culture founded on trust and professional development, with a steep learning curve in the high-stakes world of cybersecurity.
• Flexibility: A healthy work-life balance with remote-first options and/or hybrid flexibility in our Philadelphia hub.

We will offer you:
• A flat organizational structure and lots of autonomy; you are not just a number. You will join an organization that offers a steep learning curve, where your contributions will have a tangible impact.
• The opportunity to be part of a fast-growing and fun global cybersecurity company.
• A healthy work-life balance, so you can enjoy flexible work hours and 100% remote.
• Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self-improvement.

USA/Remote

Job Type: Full-time

Pay: Up to $80,000.00 per year

Benefits:
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Work from home stipend

Application Question(s):
• SAAS, technology or cybersecurity industry experience

Experience:
• B2B marketing: 1 year (Required)

Work Location: Remote