AVP, Growth Marketing & Demand Generation

AVP, Growth Marketing & Demand Generation
DAS Health | Remote

About DAS Health
DAS Health is a leading healthcare technology and managed services provider helping healthcare organizations navigate IT, cybersecurity, cloud, AI adoption, and digital transformation. As we continue to scale, we are building a modern, data-driven marketing organization focused on driving pipeline, accelerating revenue, and supporting long-term growth.
About the Role
DAS Health is seeking a results-driven AVP, Growth Marketing & Demand Generation to build and lead a scalable marketing engine that drives pipeline, customer acquisition, and measurable revenue impact.
This is a hands-on, build-from-the-ground-up leadership role. You will be responsible for creating the infrastructure, systems, and processes that power demand generation, marketing automation, and revenue marketing—while partnering closely with sales to drive pipeline and improve conversion outcomes.
This role is ideal for a leader who thrives in ambiguity, enjoys building from scratch, and is passionate about aligning marketing efforts directly to business growth.
Demand Generation & Pipeline GrowthOwn marketing-sourced and marketing-influenced pipeline generation
Build and execute scalable demand generation strategies across channels
Develop campaigns that drive awareness, engagement, and qualified pipeline
Improve conversion rates across the marketing and sales funnel
Account-Based Marketing (ABM)Design and execute ABM strategies aligned to high-value target accounts
Partner closely with sales on segmentation, targeting, and engagement
Build campaigns that improve account penetration and revenue growth
Marketing Automation & CRM OwnershipOwn and optimize marketing automation (HubSpot) and CRM (Salesforce)
Build and manage lead scoring, routing, and lifecycle workflows
Improve data quality, reporting accuracy, and funnel visibility
Establish scalable systems that support long-term growth
Digital Marketing & Website PerformanceLead digital marketing efforts including SEO, paid media, and website performance
Optimize website for traffic, engagement, and conversion
Continuously test, measure, and improve campaign performance
Revenue Operations & AnalyticsEstablish reporting frameworks, dashboards, and attribution models
Measure marketing’s impact on pipeline, revenue, and ROI
Forecast performance and provide insights to leadership
Ensure strong alignment between marketing and revenue operations
Events & Customer EngagementOwn event marketing strategy, including trade shows, conferences, and webinars
Manage and partner with the Field Marketing & Events Manager
Ensure events contribute measurable pipeline and revenue
Sales Alignment & Revenue ImpactPartner closely with sales to align on pipeline goals and targets
Ensure sales has the tools, leads, and support needed to convert
Help improve win rates, cross-sell, and incremental revenue
Build & Scale the FunctionBuild the demand generation and growth marketing function from the ground up
Roll up your sleeves to execute while building toward a scalable team
Partner with leadership to define long-term marketing strategy and structure

What Success Looks LikeConsistent, scalable pipeline generation across the business
Improved conversion rates and stronger sales outcomes
Reporting that connects marketing activities to pipeline, revenue, and ROI
Optimized marketing systems and infrastructure
Strong alignment between marketing and sales
A repeatable, data-driven growth engine

Required Experience10+ years of progressive marketing leadership experience
Healthcare IT experience (required)
Proven success in demand generation, pipeline growth, and revenue marketing
Strong experience with marketing automation and CRM ownership (HubSpot, Salesforce, or similar)
Experience working cross-functionally with sales and executive leadership
Preferred ExperienceBackground in SaaS, managed services (MSP), or cybersecurity
Experience with ABM strategies and segmentation
Experience building or rebuilding marketing infrastructure from scratch
Strong understanding of revenue operations and attribution modeling
Skills & CharacteristicsBuilder mindset with the ability to create from incomplete or fragmented environments
Highly data-driven with focus on measurable outcomes
Comfortable rolling up your sleeves and executing
Strong collaborator with sales and cross-functional teams
Effective in fast-paced, ambiguous, and high-growth environments

Environment & ToolsRemote role with minimal travel
Current tech stack includes Salesforce, HubSpot, Copilot, and Adobe Suite
Fast-paced, evolving, and highly collaborative environment

Why Join DAS Health
This is a unique opportunity to build the growth engine of a scaling healthcare technology company. You’ll play a critical role in shaping how marketing drives revenue, building the systems and strategies that power long-term success.