Artist Management

Role Purpose

Responsible for proposing, managing, and optimizing presenters (Influencers / KOLs / Brand Ambassadors / Key Faces) to maximize brand image impact and business results.

Key Responsibilities

• Develop presenter strategy aligned with brand positioning, product narrative and campaign objectives


• Shortlist, evaluate, and negotiate presenter selection jointly with Brand/Marketing/PR teams


• Manage end-to-end contracting (rate benchmarking, scope, deliverables, timelines, usage rights, exclusivity, penalties)


• Create presenter briefing with clear product narrative, content direction, KPIs and do/dont rules


• Manage presenter performance for on-ground & on-screen activities (Launches, Media Events, TVC, Photoshoots, Content Shoots, Live)


• Work closely with agencies/production/PR partners to ensure output quality and brand tone alignment


• Monitor performance data (content performance, social sentiment, PR value, conversion signals) and propose optimization recommendations


• Plan annual presenter strategy, renewal strategy and replacement strategy when needed


• Manage presenter risk/crisis when incidents occur


• Maintain good relationship management and maintain the brands presenter/talent pool

Qualifications

• Background in Marketing / Brand / PR / Entertainment / Communication experience more than 5 years


• Strong understanding of consumer behavior, social culture and content trends


• Strong negotiation skills, judgement on image direction and talent suitability


• Strong stakeholder management and communication skills


• Good English proficiency