AI Powered Marketing Operator

North American Herb and Spice is a pioneer in sustainable herbal supplements, dedicated to leveraging nature for wellness. They are seeking a full-time AI-powered marketing operator to optimize marketing campaigns, analyze data for audience engagement, and manage content creation across various digital platforms.

Responsibilities

• Execute weekly content calendar across Instagram, Facebook, TikTok, and YouTube Shorts
• Use AI-generated content (captions, scripts, hooks) and refine for brand voice and compliance
• Schedule and publish content via Sprout Social / Meta Business Suite
• Repurpose UGC and long-form content into multiple short-form assets
• Respond to comments and DMs daily across all platforms
• Maintain a consistent, professional, and compliant brand voice
• Escalate customer service or compliance-sensitive issues appropriately
• Identify recurring questions and feedback loops for content ideas
• Coordinate micro-influencers, affiliates, and ambassadors
• Track deliverables, timelines, and communication
• Ensure content is received, organized, and usable
• Maintain creator database and outreach tracker
• Use Canva to produce: Carousels, Story sets, Thumbnails
• Perform basic short-form editing (CapCut/Descript or similar)
• Maintain brand consistency across all assets
• Generate captions, scripts, and content ideas using ChatGPT and Claude
• Repurpose content at scale
• Assist with reporting and organization
• Follow established SOPs and improve workflows over time
• Maintain content calendar, folders, and naming systems
• Track weekly KPIs: Posting volume, Engagement, Growth, Top-performing content
• Provide simple weekly reports with key insights

Skills

• Experience in Data Analysis, AI Tools, and Marketing Analytics
• Proficiency in Digital Marketing, Marketing Automation, and Content Creation
• Excellent Communication and Team Collaboration Skills
• Ability to work on-site in Lake Forest, IL
• Strong problem-solving skills and adaptability to technological advancements
• At least a Bachelor's degree in Marketing, Business, or a related field
• 1–3 years in social media, content, or marketing execution
• Strong written communication (short-form, conversational tone)
• Comfortable using AI tools (ChatGPT, Claude, etc.)
• Experience with scheduling tools (Sprout Social preferred)
• Canva proficiency (templates, carousels, basic design)
• Highly organized and detail-oriented
• Prior experience in AI applications within marketing
• Knowledge of herbal supplements or wellness products
• Short-form video editing experience
• Experience with influencer/affiliate coordination
• Familiarity with supplements, wellness, or regulated industries
• Basic understanding of compliance-safe language (DSHEA/FTC)

Company Overview