Web Developer

Description

At Rhodes, our core purpose is to enhance the lives of our customers and team through building communities. We specialize in developing master planned communities and construction of high quality, energy efficient homes across South Texas. Since 2019, Esperanza Homes, a Rhodes Company, ranked nationally on the Top 100 Builders list serving communities across South Texas.

Rhodes was founded in the early 1990’s as a land acquisition and holding company. In 2006, the company shifted gears and ventured into residential/commercial land development and home building with the formation of Esperanza Homes. Rhodes Enterprises has grown to one of the largest developers of residential, commercial and master planned communities in South Texas. We are passionate about our customers, building exceptional homes, our team and the communities where we live, work and serve.  

When you choose to work at Rhodes, you are part of a passionate and high performing Team. You will work alongside team members who set and reach ambitious goals every day and are excited to continue to grow and build communities.

Benefits of being a part of our Team include:

• Competitive Compensation including Bonus & Profit-Sharing Programs
• Health Care - Medical/Dental/Vision/Prescription Drug Coverage
• Employer Paid Health Reimbursement Account for Medically Enrolled Staff
• 401(k) with Company Matching Contributions
• Disability Programs
• Employee & Dependent Life Insurance
• Vacation & Company Holidays
• Employee Home Purchase Rebate Program
• Employee Assistance Program (EAP)

Role Mission: As a Web Developer at Rhodes, you will serve as the technical engine behind our digital presence owning, building, and optimizing all website assets across the Esperanza Homes and Rhodes brands. Built on the Framer platform, our websites are mission-critical to lead generation, brand experience, and customer engagement. This role goes beyond development: you will architect seamless data flows between our web properties and key business systems, ensuring that every form submission, lead event, and user interaction is captured, routed, and actioned with precision. You will sit within the Digital Experience function alongside CRM operations, giving you direct visibility into the full customer journey from first click to close.

Measured Performance Goals:

• # Gross Home Sales
• % Project Completed on Time
• % Traffic to Lead Conversion Ratio
• # Hours saved through Automation 
• % Website tickets closed on time
• % Website Up Time 

Accountabilities:

Framer Website Development & Management

• Own the design-to-production workflow for all Rhodes brand websites built in Framer, including Esperanza Homes, Rhodes Living communities and any future properties
• Develop and maintain new pages, landing pages, microsites, and interactive components within Framer
• Ensure cross-browser compatibility, responsive design, and mobile-first performance across all devices
• Manage DNS, domain configuration, and hosting integrations connected to Framer-hosted properties
• Partner with the Digital Experience Manager and brand team to translate design concepts and brand standards into pixel-accurate, performant web experiences
• Maintain a version-controlled, documented codebase and component library for all custom Framer overrides and code components

Data Automation & Systems Integration

• Design and maintain all data pipelines between website forms, events, and downstream systems, including HubSpot CRM, marketing analytics platforms, and operational tools
• Build and manage webhook configurations, API integrations, and middleware connections (e.g., Zapier, Make, or custom solutions) to automate lead routing and data synchronization
• Implement and maintain event tracking via Google Tag Manager, including custom event triggers, form tracking, and conversion events tied to CRM and ad platforms
• Audit and QA all data flows on a recurring basis to ensure lead source attribution, contact creation, and pipeline entry are accurate in HubSpot
• Collaborate with the Marketing Operations and Analytics functions to build attribution infrastructure that connects web touchpoints to sales outcomes
• Document all integration logic, field mapping, and automation workflows for operational continuity

SEO & AEO (Answer Engine Optimization)

• Implement on-page and technical SEO best practices across all web properties, including metadata, canonical tags, structured data (schema.org), XML sitemaps, and robots.txt
• Monitor and respond to Core Web Vitals and site health signals via Google Search Console and third-party SEO tooling
• Support the evolution of AEO strategy by ensuring web content is structured and marked up in ways that maximize visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Claude, etc.)
• Partner with content and brand teams to apply SEO/AEO guidance at the content architecture level heading structure, internal linking, entity optimization, and FAQ schema
• Track organic performance trends and provide data-backed recommendations to the Digital Experience Manager

Cross-Functional Collaboration

• Serve as the technical liaison between Digital Experience, Marketing Operations, and Analytics & Advertising teams
• Support campaign execution by building and deploying landing pages, lead capture forms, and UTM-tracked assets on defined timelines
• Collaborate with the CRM function to ensure web-to-CRM data flows align with HubSpot pipeline architecture and lifecycle stages
• Participate in sprint planning and project intake processes, providing realistic scope and timeline estimates for web development request

Embodies Rhodes Core Values

• Act with Integrity, No Exceptions - believes there is no such thing as compromise when it comes to acting with integrity in everything you do. 
• Honor our Team - honors team members as individuals and professionals, no exceptions. 
• Never Be Satisfied -continuously looks for ways to improve every aspect of our business
• Best in Class Customer Experience -provide a best-in-class customer experience – every time, with every customer
• Community Leadership – takes pride in actively engaging in the communities we serve, making them better for our future. 

Lives the Values of the Rhodes Team

• Believes and is committed to our purpose to enhance the lives of our customers and our team through building communities
• Is driven by outcomes and results, and wants to be held accountable for them
• Has a propensity for action, willing to make mistakes by doing in order to learn and improve quickly
• Thrives in an entrepreneurial, high-growth environment; is comfortable with ambiguity and change
• Seeks and responds well to feedback, which is shared often and freely across all levels of the organization
• Works through silos and forges strong cross-departmental relationships in order to achieve outcomes

Supervisory Responsibilities:

-None

Qualifications, Knowledge & Skills:

• Bachelor’s degree in Web Development, Computer Science, Digital Marketing, or a related field preferred; equivalent experience considered
• 2–4+ years of professional web development experience, with demonstrated ownership of production websites
• Hands-on experience with Framer (or comparable no-code/low-code platforms such as Webflow) strongly preferred
• Proven experience building and maintaining CRM integrations, preferably with HubSpot
• Experience with API integrations, webhook configuration, and marketing automation platforms (e.g., Make, Zapier, or custom API work)
• Familiarity with Google Tag Manager, GA4, and event-based analytics tracking
• Background in real estate, homebuilding, or multi-brand digital environments is a plus
• Proficiency in HTML, CSS, and JavaScript; ability to write and debug custom code components within Framer
• Strong command of HubSpot CRM, including forms, workflows, contact properties, and pipeline configuration
• Working knowledge of SEO technical fundamentals: metadata, schema markup, sitemaps, canonical tags, and Core Web Vitals optimization
• Emerging fluency in AEO/GEO (Generative Engine Optimization) principles and structured content strategies for AI answer surfaces
• Familiarity with REST APIs, JSON, and webhook-based data flows
• Experience with version control (Git) and documentation practices
• Strong analytical mindset with the ability to QA data integrity across systems
• Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
• Highly organized, self-directed, and capable of managing multiple projects simultaneously

FLSA Status:

• This position is considered an exempt position for purposes of wage-hour law, which means you be paid an annual salary and not be eligible for overtime.

Essential Functions (Mental/Physical/Environmental Requirements):

The physical demands described here are representative of those that must be met by a team member with or without reasonable accommodations, to successfully perform the essential functions of this job. 

• Ability to sit for extended periods and work at a computer workstation for the majority of the workday
• Strong capacity for sustained concentration, logical problem-solving, and attention to technical detail
• Ability to communicate clearly and effectively in written and verbal form
• Occasional attendance at in-person team meetings, project reviews, or on-site brand activations
• Operates in a standard corporate office environment remotely