Overview:
The Vice President of New Store Openings (NSO) and Transfers is responsible for defining and owning the strategic vision for enterprise-wide new store growth, ramp performance, and franchisee profitability across all WellBiz Brands business units.
This executive provides end-to-end leadership over the new store lifecycle, including presale strategy, marketing, staffing, operational readiness, and service provider training, with full accountability for early-stage studio performance, ramp timelines, and unit-level economics.
The VP will architect and continuously evolve scalable, best-in-class NSO systems and growth frameworks that drive consistency across brands while enabling targeted customization. This role is critical to optimizing speed-to-revenue, and delivering measurable franchisee return on investment.
As a key member of the operations leadership team, this leader partners closely with the COO and cross-functional executives to align strategy, resources, and execution. Success in this role requires deep expertise in presale strategy, multi-unit operations, and scaling service-based businesses, combined with strong executive influence and the ability to lead through complexity and growth.
WellBiz Brands Benefits:
- Flexible time off and holiday schedule
- Medical, dental, vision, and life insurance
- Health Savings Account
- Flexible Spending Account
- 401K match
- Monthly allowance for spending at WellBiz Brands, Inc. owned brands
- Cell Phone reimbursement
- Free Employee Assistance Plan
Location: Remote (United States)
Compensation Range: $150,000.00 - $170,000.00/annually. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado. This position is eligible for an annual performance-based incentive bonus with a target opportunity of up to 20% of base salary, along with a comprehensive benefits package.
Position Responsibilities:
Overall Objectives/Responsibilities, goals, expectations
Enterprise NSO Strategy & Business Ownership
- Drive enterprise NSO strategy, ensuring alignment with company growth objectives and franchise development targets across all brands.
- Maintain full accountability for new unit performance, including revenue ramp, membership acquisition, and time to profitability.
- Establish and evolve scalable operating models that enable efficient, repeatable, and high-performing new store openings.
- Partner with executive leadership to prioritize investments, remove barriers, and ensure successful execution of growth initiatives.
New Store Openings & Performance Execution
- Accountable for enterprise-wide performance of new studio openings, ensuring consistent execution of operational readiness, staffing, training, and launch plans.
- Drive performance during the critical first 90–180 days, with a focus on achieving key revenue, utilization, and membership milestones.
- Develop and implement standardized frameworks to accelerate ramp timelines and improve early-stage studio outcomes.
- Ensure consistent delivery of brand standards while balancing operational flexibility where needed.
Presale Strategy & Revenue Acceleration
- Scales and optimizes the end-to-end presale growth engine across all brands.
- Lead digital marketing vendor management and campaign performance, including offer development, to drive strong presale conversion and Day 1 revenue, holding partners accountable to defined KPIs and ROI.
- Partner with marketing and analytics teams to continuously refine targeting, messaging, and channel effectiveness.
- Lead campaign performance review cycles, interpret results, and identify optimization opportunities across channels to improve conversion and ROI.
- Establish performance benchmarks, reporting frameworks, and accountability measures to ensure consistent presale success across markets, using campaign and vendor performance insights to inform strategic decisions and investment priorities.
Franchisee Experience & Transfer Strategy
- Serve as a visible and credible executive leader to franchisees during the NSO and transfer process.
- Establish and oversee the strategy for onboarding new franchisees and managing ownership transfers, ensuring seamless transitions and sustained performance.
- Build trusted relationships with franchise partners, proactively managing expectations and driving alignment with brand and business goals.
- Ensure a high-quality, consistent franchisee experience that reinforces confidence in the Support Center.
Data, Analytics & Performance Optimization
- Directs the NSO performance framework, including KPIs, reporting, and forecasting models.
- Leverage data to identify trends, inform strategic decisions, and proactively mitigate risks impacting new store success.
- Continuously refine processes and programs based on performance insights to improve efficiency and outcomes.
- Partner cross-functionally to ensure data-driven decision-making is embedded across the NSO lifecycle.
Leadership & Organizational Development
- Build, lead, and evolve a high-performing, multi-level NSO organization, including Director-level leadership.
- Design organizational structure, roles, and capabilities to support scalable growth.
- Develop leadership bench strength and succession plans within the NSO function.
- Foster a culture of accountability, performance, and continuous improvement aligned with company values.
Cross-Functional & Executive Alignment
- Act as a key strategic partner to the COO and executive leadership team.
- Drive alignment across marketing, operations, training, franchise development, and support functions.
- Influence enterprise-level decision-making related to growth strategy, operational priorities, and resource allocation.
- Represent the NSO function in executive discussions and long-term strategic planning.
Essential Skills, Experience, and Qualifications:
- 10+ years of progressive leadership experience in multi-site consumer services (e.g., fitness, wellness, beauty, retail, or franchising).
- Proven success owning or significantly influencing revenue-driving functions, unit economics, or business performance metrics.
- Deep expertise in presale strategy and execution, with demonstrated success driving strong Day 1 revenue and rapid ramp to profitability.
- Experience leading leaders, including Director-level and above, and building scalable, high-performing organizations.
- Strong background in franchise operations, including new store openings, transfers, and multi-unit growth strategies.
- Demonstrated ability to operate at the executive level and influence C-suite stakeholders.
- Experience managing complex, cross-functional initiatives in high-growth or evolving environments.
- Strong analytical and financial acumen, with the ability to translate data into actionable insights and strategic decisions.
- Exceptional communication and leadership presence, with the ability to influence and align stakeholders at all levels.
- Bachelor’s degree required; advanced degree or relevant certifications (e.g., MBA, PMP) preferred.
WellBiz Brands, LLC. is the franchisor of five health and wellness brands: Drybar®, Elements Massage®, Amazing Lash Studio®, Radiant Waxing®, and Fitness Together®. Headquartered in Denver, Colorado, WellBiz Brands has over 700 combined U.S. franchised locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values:
integrity, accountability, service-mindedness, decisiveness/bias to action, curiosity, and resilience. These core values embody everything important for each brand - from franchise owners to clients - to lead healthy, balanced lives. At WellBiz Brands, we value, promote, and celebrate diversity, equality, and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results, and a broad understanding of diversity in all ways. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a new focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com.
This position will remain open until filled.