We’re building the future of learning: a world where every student on the planet can access, enjoy, and benefit from world-class education. And we’re on a mission to create the first AI learning unicorn to make it happen.
Millions of students already use our personalised AI learning companion daily & we just raised €27m to capture the AI learning market at an inflection point, finally enabling true personalisation at scale for 1bn students.
We hit millions of users daily in Europe through pure organic growth. During the last 1.5 years we built massive traction on Social Media, +250 mio organic views / month on TikTok, Instagram etc. Now we want to take this relentless testing approach and viral playbooks to the US and scale it as far as we can. Now we need someone to execute it at scale in the US — managing 20–30+ creators, keeping the content engine firing, and helping us crack the noisiest market on earth.
Own 20–30 UGC creators end-to-end: Sourcing, onboarding, communication, motivation, performance tracking, payment
Review content and give structured feedback fast: Enforce quality and brand alignment without slowing creators down
Track performance metrics weekly: Views, engagement, conversion and surface insights to the growth team
Coordinate posting schedules across TikTok, Instagram, and YouTube Shorts
Spot what’s working, kill what isn’t: Identify top performers and double down relentlessly
Support light social media management alongside creator work
Must-haves
You have an active presence on TikTok and/or Instagram, even if small, and ideally some first experience managing creators or influencers
You are based in the US and available 20–30 hours per week on a freelance basis, with flexibility to collaborate across time zones with a Berlin-based team
You take a structured, data-driven approach to performance tracking, content scheduling, and creator feedback
You bring genuine creativity and are able to develop original ideas rather than simply replicating trends
You are familiar with AI tools for content research, briefing, or identifying trends
You're genuinely passionate about TikTok, social media, and content creation — it energizes you, not drains you.
What sets you apart
You have built your own social media channels from scratch and achieved meaningful traction (e.g. 30k+ followers, 10M+ views)
You have managed or scaled creator programs with 50–200+ creators
You understand platform algorithms deeply and know how to leverage them beyond standard best practices
You have hands-on experience sourcing and recruiting creators, not just managing an existing network
You have worked with student, education, or Gen Z-focused brands
Not for everyone, everything for the right ones.
Compensation that rewards results: We pay competitively and reward performance aggressively. If you move the needle, you’ll see it in your paycheck.
Direct line to the top: You work directly with Tobi (Growth Lead) and the Berlin growth team. Your ideas go straight to the people who can action them.
Real ownership: You’re not executing someone else’s strategy. Your wins impact millions of students immediately.
Unparalleled learning: You’ll learn more about creator-led growth in three months than most people do in years.
We are building with passion. We’re a lean team of ambitious people who push hard, move fast, and constantly raise the bar. If you’re hungry and ready to go the extra mile, this is where you will accelerate your career faster than anywhere else.
Ready to help build the AI learning unicorn?
Click “Apply for this job” and submit your CV and LinkedIn profile.
We encourage applications from exceptional talent regardless of traditional background requirements.
At Knowunity, we actively foster an inclusive and diverse workplace that ensures equal opportunity for all qualified applicants, regardless of nationality, ethnic or national origin, skin color, religion, sex, gender identity or expression, sexual orientation, physical or mental disability, or marital status. Please refrain from including your picture and age with the application.