Redbarn Pet Products is a family-owned business that has been providing high-quality pet food since 1996. They are seeking a creative TikTok Content Creator to lead their TikTok content strategy, drive brand storytelling, and develop engaging short-form videos that align with business goals.
Responsibilities
- Own and lead TikTok content strategy, including defining creative direction, content pillars, and storytelling frameworks aligned with brand and business objectives
- Analyze performance data, platform trends, and audience insights to inform strategy and guide content decisions
- Develop and execute a data-driven content roadmap, including testing strategies, campaign concepts, and growth initiatives
- Lead full-cycle content production, focusing on high-impact content that supports strategic goals (concepting, direction, and selective hands-on creation)
- Drive performance optimization through structured testing (formats, hooks, CTAs) and translate insights into scalable content strategies
- Partner with marketing, paid media, and creative teams to align organic and paid content strategies and maximize campaign performance
- Oversee the development of paid media creative, ensuring content is aligned with funnel strategy and conversion objectives
- Establish and manage content workflows, asset systems, and approval processes to support efficient cross-functional execution
- Stay ahead of emerging trends, formats, and platform changes; proactively introduce new ideas to drive growth and engagement
Skills
- 1–3 years of experience creating TikTok content (brand or agency preferred)
- Deep understanding of TikTok trends, algorithm, and content best practices
- Strong on-camera presence and storytelling skills
- Proficiency in mobile editing tools (CapCut, TikTok, etc.)
- Ability to manage multiple projects and brand voices simultaneously
- Comfort working with dogs and cats on set
- Strong organizational skills and attention to detail
- Experience with TikTok Shop or affiliate content
- Familiarity with analytics tools and performance tracking
- Background in UGC sourcing or creator partnerships
- Basic design or motion graphics skills
Benefits
- Medical, Dental, and Vision Insurance – comprehensive coverage for you and your family
- 401(k) with Company Match – plan for your future while we invest in you
- Flexible and Health Spending Accounts – support for healthcare and wellness needs
- Voluntary Benefits – additional options to meet your personal needs
- Pet Insurance – because we love pets as much as you do
- Life and Accidental Death & Dismemberment (AD&D) Insurance – peace of mind for you and your loved ones
- Paid Holidays, Vacation, and Sick Leave – time to recharge and care for yourself
- Employee Pet Food Discounts – perks for your furry family members
- Complimentary Office Snacks – fuel your creativity while at work
- Hybrid Work Schedule – 3 days in the office, 2 days remote for flexibility
Company Overview
Redbarn Pet Products makes high-quality pet food, treats, and chews. It was founded in 1996, and is headquartered in Long Beach, California, USA, with a workforce of 201-500 employees. Its website is https://www.redbarn.com/.