Social Media Producer - The Liz Wheeler Show
Description
The Liz Wheeler Show is looking for a producer who is a skilled editor with editorial gestalt. The ideal candidate is chronically online and immersed in the conservative media and political world, particularly on X, and understands the mission and audience. This candidate is capable of writing clearly and succinctly. This person will assume significant responsibility for disseminating content on social media platforms, which requires a thorough understanding of each platform, its best practices, and TOS, as well as the technical ability to adapt long-form content to fit each platform.
Job Responsibilities
- Develop and execute The Liz Wheeler Show’s long-term social media strategy to drive brand awareness and audience expansion
- Analyze audience insights to drive growth
- Champion audience engagement initiatives that foster loyalty, community, and advocacy among Liz Wheeler’s audience
- Monitor market trends, emerging platforms, and competitive activity to ensure Liz Wheeler’s brand remains not only relevant, but cutting-edge
- Establish and track KPIs to assess marketing effectiveness and guide continuous improvement.
- Create reels, clips, and other microcontent to expand reach
- Edit short break-out videos pulled from long-form episodes of the most prescient points
- Utilize graphic design skills to create thumbnails
- Upload episode video files to platforms and schedule for publication
- Watch each live episode closely, noting timestamps for short-form “highlight” excerpts worth clipping into reels/clips following the episode. During each episode, watch YouTube Live to ensure quality control and communicate to senior producer any issues
- Recommend exceptional content segments for longer-form highlights to the senior producer and manage the posting schedule for these highlights on non-episode days
- Add tagging, descriptions, proper settings to each episode/highlight on the respective platforms to ensure maximum reach and visibility
- Maintain and constantly update the show’s database of reels/clips, as well as manage the posting schedule for these reels/clips
- Write short text posts/captions to accompany the short video clips for social media
- Enter advertising air checks to the calendar after each episode
Required Experience & Skills
- Social media best practices—especially the structure(s) for viral reels
- High proficiency with Adobe Premiere
- YouTube Studio
- Instagram Reels
- X.com
- Keen news judgment
- Superb creative decision-making
- Expertise in digital marketing, analytics, audience engagement, and content-driven brand building
- Strong writing skills
- Highly detail-oriented and reliable
Preferred Experience & Skills
- High proficiency with Adobe Creative Suite - Photoshop
- 3-5 years of related production experience on a podcast or news show
- Opus AI
- Meta Business Suite