Position Summary:
SEO Specialist
Amerit Fleet Solutions
Amerit Fleet Solutions, a trusted nationwide leader of fleet maintenance solutions, is seeking a growth-minded and mission-driven SEO Specialist to join our Marketing team!
The SEO Specialist will be an early-career digital marketer ready to blend content creation, keyword strategy, and performance analytics to drive measurable organic growth across Amerit Fleet Solutions and its family of brands. This is a hands-on, content-focused role. You'll focus on content optimization, metadata management, reporting, and cross-functional collaboration on our Marketing team, supporting Sales and Operations.
You'll work closely with a small, collaborative team—meaning real ownership, direct visibility with leadership, and the opportunity to see the direct impact of your work on company performance. If you enjoy blending content and analytics and want to support a company that keeps essential services running across the country, this could be the perfect next step in your SEO career.
Location: Remote (United States)
Preference for candidates located in the Charlotte, NC area
Compensation: Competitive salary—paid weekly, every Friday! Salary range: $60,000–$70,000
The benefits of belonging—what's in it for you?
- Full benefits within 30 days
- Medical, dental, vision, prescription drug coverage, life insurance, disability insurance
- 401(k) match program
- Unlimited vacation, holidays, and sick time
- Commitment to your safety through boot and prescription safety glasses reimbursement
- Career and learning development with an extensive training program through our Amerit University
- Employee referral program, up to $500 bonus
- ASE certification program with fee reimbursement and bonus
- Employee recognition platform that includes opportunities to redeem points for merchandise
- Employee Assistance Program (EAP)
- 24/7 nurse triage line
- Employee discounts on cell phone service and entertainment tickets
- Employee resource groups (ERGs) that foster inclusion
Essential Duties & Responsibilities
On-Page SEO & Content Optimization
- Write and optimize SEO page titles, meta descriptions, headings, image alt text, and copy across the Amerit website and our additional brand sites
- Conduct keyword research using BrightEdge to identify high-value opportunities aligned to user intent
- Own on-page SEO efforts including internal linking to improve page authority and user navigation
- Identify content gaps and recommend opportunities that support business goals
- Edit and resize images using Canva or similar design tools and upload to the website
Content Creation & Strategy
- Produce SEO-optimized landing pages, core service pages, and supporting marketing content
- Create personalized website experiences based on visitor industry, company size, and other demographic signals to improve relevance and drive qualified leads
- Support our PR media and content partnerships with backlink initiatives
- Partner with paid search and paid social to ensure content strategy is aligned
- Leverage AI tools to support content summarization, ideation, and creation workflows
- Optimize content to target AI search engines and improve visibility in AI-driven results with clear, structured content
Performance Tracking & Reporting
- Monitor core KPIs including traffic, keyword rankings, form submissions, and engagement metrics
- Build performance reports leveraging BrightEdge, Google Analytics, Search Console, Excel, and Google Sheets
- Translate SEO data into clear, actionable insights for leadership, including internal presentations
Key Competencies and Minimum Qualifications
- 1–2 years of experience in SEO, content marketing, or digital marketing
- Demonstrated experience creating and editing content for websites
- Working knowledge of Google Analytics, Google Search Console, Excel/Google Sheets, Word, and WordPress or similar CMS platforms
- Strong writing skills with the ability to craft engaging, SEO-informed content
- Analytical mindset with comfort working with performance data and metrics
- Strong communication and collaboration skills
- A fast learner who is eager to pick up new tools and dive into the exciting world of fleet!
Nice to have, but not required:
- Experience with SEO tools, including BrightEdge, Ahrefs, SEMrush, etc.
- Experience with AI tools for content summarization and creation (ChatGPT, Claude, Gemini, etc.)
- Experience building performance reports
- Exposure to link-building or digital PR initiatives
- Basic familiarity with HTML or CSS
Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to regularly lift and move up to 10 pounds.
- Ability to stand, walk, sit, talk, or hear.
- Frequent use of hands and fingers at a computer.
- Ability to feel and reach with hands and arms.
Are you ready to advance your career with Amerit Fleet Solutions? Apply Today!
INDAM