Insurify is a rapidly growing FinTech startup recognized for its innovative approach to insurance comparison and management. The SEO Content Analyst will conduct keyword research, optimize content for search engines, and collaborate with various teams to enhance organic traffic and visibility across AI-powered search experiences.
Responsibilities
- Conduct keyword research and user intent analysis using SEO tools to create content outlines for transactional topics for writers and optimize existing content for both traditional search, AI Optimization (AIO), and Generative Engine Optimization (GEO)
- Partner on the ideation and execution of a scalable content strategy designed to grow qualified organic traffic while increasing visibility across AI-powered search experiences
- Optimize on-page SEO elements including titles, meta descriptions, headers, internal linking, and structured content to improve rankings, click-through rates, and AI/LLM comprehension
- Collaborate closely with SEO, editorial, and product teams to align content execution with evolving search algorithms, AI-driven search behavior, and business goals
- Analyze SEO best practices, competitive landscapes, and performance data to identify and apply optimization opportunities, including content gaps and AIO/GEO-friendly formatting and coverage
- Monitor and report on organic performance metrics such as traffic, rankings, CTR, and AI search visibility, using insights to continuously refine content and optimization strategies
Skills
- 1-2 years of experience in an SEO/Content role
- Strong problem-solving skills
- Ability to navigate and execute in ambiguous problem spaces
- An understanding of how search engines and AI-driven ranking systems surface, interpret, and synthesize content across traditional and generative search experiences
- Fast learner with the ability to quickly adapt to new tools and processes
- Strong project management skills
- Proactive and stays ahead of the latest search trends and algorithmic changes
- Excellent written and verbal communication skills
- Ability to work independently and as part of a team
- Excellent organizational and analytic skills
- Exceptional attention to detail
- Confident communicator with excellent presentation skills
- A team player with a solid work ethic
- Self-motivated and eager to keep learning and growing
- B.A./B.S. degree in Marketing, Communications, Business, Data Analytics, or Computer Science
Benefits
- Competitive compensation
- Generous stock options
- Health, Dental Coverages
- 401K plan with match
- Unlimited PTO
- Generous company holiday calendar
- Learning & Development Stipends
- Paid Family Leave
- Social impact volunteer time
- Catered lunches in the office
Company Overview
Insurify is an insurance agency that offers auto, home, and life insurance services. It was founded in 2013, and is headquartered in Cambridge, Massachusetts, USA, with a workforce of 51-200 employees. Its website is http://insurify.com.Company H1B Sponsorship
Insurify has a track record of offering H1B sponsorships, with 3 in 2025, 3 in 2024, 3 in 2023, 4 in 2022, 2 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.