Job Description:
NSTXL is a leading defense OTA consortium at a significant growth inflection point. Our marketing infrastructure is early-stage - HubSpot is deployed but underbuilt, most of Breeze AI is untouched, attribution has not been set up, and our member data story needs to be architected. The Senior Marketing Operations Manager will build all of it from scratch.
This is not a HubSpot maintenance role. We are looking for someone who treats HubSpot like a programming language, deploys AI to multiply team output, and gets uncomfortable when people do manual work that a good system should handle automatically. The right candidate has 8-12 years of B2B marketing operations experience, has owned a full MarTech stack independently, and brings a clear point of view on where AI adds real leverage.
This role sits within the Foundation pillar, reporting to the VP of Marketing. As the infrastructure matures, there is a defined growth path that includes mentoring a junior hire.
What You'll Do:
- HubSpot Architecture and Automation
- Rebuild the HubSpot instance from the ground up - data architecture, lifecycle stages, segmentation, and integrations (CMS, Salesforce, Forms, event platforms, paid channels).
- Build behavioral automation that goes well beyond email sequences - multi-branch workflows, webhook integrations, API-driven property updates, and custom-coded actions in production.
- Evaluate HubSpot's AI-native scoring versus a custom-built model for NSTXL's federal defense audience and implement the right approach.
- Assess whether HubSpot serves the member motion or whether a dedicated member/CS platform is the right call, and architect the integration between them.
Breeze AI Activation
- Audit and activate HubSpot's full Breeze layer - Content Agent, Breeze Assistant, Content Remix, Journey Automation, AI-Powered Email, Lookalike Lists, and Breeze Intelligence. Most of it is not yet on.
- Deploy Breeze Prospecting Agent and Data Agent to give BD automated account research and buying signal monitoring.
- Evaluate Breeze Customer Agent as a capacity multiplier for the Membership team, handling FAQs, renewal questions, and intake autonomously.
10x Team Output with AI
- Identify the highest-volume manual tasks across the marketing org and eliminate them with AI-assisted workflows and automation.
- Build an AI content operations layer working with Creative and Demand Gen teams to implement content generation, remixing, and campaign asset workflows that multiply output without multiplying headcount.
- Run quarterly AI tool sessions to train the team on available capabilities, measure time recovered, and stay ahead of what is shipping.
Attribution and Analytics
- Build multi-touch attribution from scratch - UTM architecture, campaign tagging, source capture, and a reporting layer that connects marketing activity to pipeline.
- Own the executive dashboard and self-serve reporting for each marketing pillar - Creative, Demand Gen, and Program Marketing.
Data Governance and Operations
- Own data governance including deduplication, list hygiene, property naming, and lifecycle stage definitions.
- Build and maintain all marketing technology SOPs so every process is documented and not dependent on a single person.
- Manage vendor relationships for marketing technology including contracts, renewals, and performance reviews.
What You Bring:
- Bachelor's degree in business or
- Minimum 8 years of B2B marketing operations experience with at least 3-4 years as the primary or sole ops owner at a growth-stage company. This is a senior IC role requiring proven autonomy, not a stepping-stone position.
- HubSpot expert at architecture level - has built or significantly rebuilt an instance. Marketing Hub, Sales Hub, and Data Hub certifications required or obtainable within 30 days of hire.
- Built automation beyond email sequences - behavioral workflows, webhooks, API integrations, or custom-coded actions in production.
- Built attribution reporting connected to pipeline and can explain the model and defend its assumptions.
- Salesforce CRM integration experience.
- Proficiency in a BI or analytics tool beyond native HubSpot reporting (Databox, Looker, Tableau, Google Data Studio, or equivalent).
- Active practitioner of AI tools in a marketing operations context : Deployed AI-assisted workflows in production that save the team measurable time.
- Opinionated on which AI tools add real leverage versus noise, with specific production examples
Nice to Have:
- Experience with membership organizations, subscription models, or federal/defense/govtech environments.
- Event platform integration experience (Cvent, Splash, or equivalent).
- ABM platform experience (6sense, DemandBase, or equivalent).
- SQL or BI tool proficiency beyond native HubSpot reporting.
- Has pushed HubSpot past its documented capabilities through custom-coded workflow actions, external API integrations, or unconventional data architectures.
- Has built a MarTech stack from scratch at a growth-stage company and can walk through the decisions made at each stage.
Location:
- Remote in the following states: AL, CA, CO, DC, FL, IN, MO, NC, NJ, NM, NY, OH, OR, PA, SC, TN, TX, VA, WA, WY
Travel:
- Travel for this position is estimated up to 10%
Equal Opportunity Employer:
NSTXL is an Equal Opportunity Employer. We are committed to providing a workplace free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability, or genetic information.
What We Offer:
We strive to be one of the best places to work in America. We offer competitive salaries and benefits that include:
- Health Insurance: Medical and dental – company pays 92% of premiums for individual coverage and for family coverage
- Vision Insurance: Fully covered
- Retirement Plans: 401(k) with employer match up to 4%
- Paid Time Off: Paid sick and safe leave, paid floating holidays, and generous vacation
- Other:
- Basic Life & AD&D policy company paid
- Voluntary Life
- Flexible & remote work structure
- Wellness reimbursement plan & mental health support
- Community sponsorships
- Donation matching
- Professional development allowance
If you need any accommodation for the interview process, please let us know when we contact you.
We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. We are currently only open to remote employees residing in the following states: AL, CA, CO, DC, FL, IN, MO, NC, NJ, NM, NY, OH, OR, PA, SC, TN, TX, VA, WA, WY