Job Description:
WE WELCOME REMOTE U.S.-BASED CANDIDATES
Merkle is a leading data-driven, technology-enabled, global performance marketing agency specializing in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.
The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.
With over 9,000 employees worldwide across locations in US, EMEA and APAC, Merkle is part of the Dentsu Aegis Network. For more information, visit www.merkle.com.
As Senior Manager of Data & Analytics Strategy, you'll deliver analytics solutions and measurement strategies for client programs, transforming complex data into clear, actionable insights that support business growth. Working as an individual contributor with a focus at the intersection of promotions, CRM, and loyalty, you'll collaborate with cross-functional teams to implement measurement frameworks, execute analytics projects, and deliver reporting and data-driven recommendations that strengthen client performance.
This role offers the opportunity to contribute to analytics initiatives while supporting client relationships, ensuring the data strategy aligns with client business objectives to create meaningful impact on how global brands connect with their customers.
Responsibilities:
Analytics Delivery & Client Support
Deliver measurement strategies and reporting that align with client objectives
Participate in client meetings to document program goals and define metrics and KPIs
Present findings in clear, actionable ways that support decision-making and improvement
Analytics Execution & Project Management
Execute analytics projects from problem identification through solution delivery
Brief, orchestrate, and oversee technical analytics work by offshore and third-party teams
Conduct data analysis using statistical techniques to analyze experiments and user behavior
Identify gaps and challenges in data collection and develop viable approaches to address them
Measurement & Innovation
Provide subject matter expertise in measurement, analysis, and data-driven solutions
Develop learning agendas that identify opportunities to use data to inform new marketing tactics
Support innovation in experimental design and marketing testing programs
Partner with other disciplines to refine, optimize, and support recommendations
Qualifications and Experience:
Core Experience
3+ years in data science/analytics roles delivering campaign measurement, predictive analytics, and business recommendations
Balanced combination of Analytics, Strategy and Business Consulting skills
Bachelor's or master's degree in quantitative field (STEM, business, finance, marketing)
Proven ability to solve business problems with data and identify key performance levers
Technical Skills
Proficiency analyzing transaction-level data from large databases
Hands-on experience with cloud-based big data platforms such as Redshift, BigQuery, Teradata, Snowflake, or Databricks
Hands-on experience with modern CRM platforms such as Salesforce and/or Braze
Experience in loyalty analytics preferred
Familiarity with predictive modeling approaches including clustering, regression, ensemble modeling, and decision trees
Experience with machine learning libraries (NumPy, scikit-learn) is a plus
Experience with visualization tools (Tableau, Power BI) preferred
Strategic & Communication Skills
Strong data storytelling and presentation abilities
Solid task prioritization, time management, and cross-functional collaboration skills
Experience designing and executing A/B testing programs and marketing experiments
Ability to translate complex analytics into actionable business insights
Demonstrated ability to break work into clear tasks and work across technical and business domains
Additional Qualifications
Knowledge of digital marketing ecosystem and analytics platforms (Amplitude, Adobe, GA)
Track record building effective reports and dashboards
Experience using AI to drive efficiency and scale or augment analysis efforts is a plus
The annual salary range for this position is $94,000-$115,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
Paid sick and safe leave, and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
#LI-REMOTE #LI-MERKLE
Location:
USA - Remote - VirginiaBrand:
MerkleTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.