Job Title: Salesforce Developer
Reports To: Director, Growth and Sales Operations
Department: Sales Operations
Location: India - Remote
Shift time: 3:30pm to 12:30am( IST)
About Genea:
As leaders in property technology, Genea provides cloud-based physical security, submeter billing and on-demand HVAC solutions to over 1 million users across 39 countries. But Genea is more than just a workplace. We’re a mission-driven team that collaborates, innovates, and engineers the proptech solutions of tomorrow to solve the challenges of today. We pride ourselves on fostering an environment of transparency and authenticity, where you can be yourself — no suit or tie necessary. But don’t take our word for it. Genea has been recognized as a Top Workplace in 2021- 2023 with a rating of 4.5 out of 5 stars on Glassdoor, and 4.4 stars out of 5 on AmbitionBox. Our team members love our competitive benefits, including remote work options, comfortable work-life balance, paid time off (PTO), personal and family health insurance options, paid family leave, and development/training opportunities.
Job Overview:
Genea is looking for a skilled Salesforce Developer to own the buildout, optimization, and ongoing improvement of our Salesforce CRM environment. This role sits at the intersection of sales technology and systems architecture — you will design and build Salesforce solutions that power our go-to-market motion, AI agents that enhance our team and workflows, and create reliable API and webhook integrations across our tech stack. You will work closely with Sales Leadership, Business Operations, and Regional Sales Managers to translate field requirements into scalable, well-documented Salesforce solutions. This includes requirements translation, user stories, architecture, development, feature testing, functional testing, user testing, documentation, and release management.
Salesforce Development & Configuration
- Design, develop, and deploy scalable Salesforce solutions including custom objects, flows, process automation, validation rules, page layouts, and AI agents
- Build and maintain Apex classes, triggers, and Lightning Web Components (LWC) to support custom business logic
- Own the Salesforce data model — manage schema, relationships, and field dependencies across Sales Cloud and any related clouds in use
- Implement and maintain CPQ or quoting workflows to support Genea’s VAR channel sales process
- Build and refine Salesforce reports, dashboards, and KPI views for Sales Leadership and Business Operations
- Manage sandbox environments, release cycles, and deployment pipelines using Salesforce DX and version-controlled metadata
- You will lead the integration of Agentforce and custom LLM-based solutions into our sales ecosystem, moving beyond standard CRM workflows into the era of the 'Agentic Enterprise.
API & Webhook Integrations
- Design, build, and maintain REST/SOAP API integrations between Salesforce and Genea’s technology stack — including Workato, Avoma, Intercom, SAP, LearnUpon, DocuSign, and internal sales tools (Quote AI Engine, TCO Calculator, AI Spec Generator, Partner portal)
- Develop and manage inbound/outbound Salesforce webhooks and platform events to enable real-time data sync across systems
- Build Connected App configurations, OAuth flows, and Named Credentials for secure third-party API authentication
- Troubleshoot integration failures, monitor API call volumes, and maintain error-handling and retry logic
- Collaborate with Engineering to define and consume internal Genea APIs (access control, billing, HVAC) where CRM integration is required
Business Operations Support
- Partner with Sales Leadership, Business Operations, and Regional Sales Managers to translate field requirements into Salesforce workflows and automation
- Support pipeline management, lead routing, opportunity stage management, and forecasting configuration
- Build and maintain user roles, profiles, permission sets, and sharing rules to enforce data security and access control
- Participate in sprint planning and backlog grooming, providing technical estimates and breaking down requirements into deliverables
- Document all configurations, integrations, and custom development to support maintainability and onboarding
- Perform other related duties as assigned by management
- Be a strategic advisor to the business team around salesforce best practices and anti-patterns
- You will have full architectural ownership. We aren't looking for a coder to follow a spec; we are looking for a technical partner who will challenge our assumptions and own the long-term scalability of the platform.
Qualifications / Required
- 5+ years of hands-on Salesforce development experience (Sales Cloud required)
- Proficient in Apex, Visualforce, Lightning Web Components (LWC), and SOQL/SOSL
- Demonstrated experience building REST API integrations to/from Salesforce using Named Credentials, Connected Apps, and platform events
- Strong understanding of Salesforce data model, governor limits, and deployment best practices
- Experience with Salesforce Flow, Process Builder, and declarative automation tools
- Deep experience in Decoupled Architecture. You should be comfortable moving logic out of Process Builders into a single-trigger framework or Flow-first design.
- Familiarity with version control (Git) and Salesforce DX (SFDX) CLI
- Salesforce Platform Developer I certification (or higher)
- Strong written and verbal English communication skills; able to work effectively with a US-based team across time zones
Preferred
- Salesforce Platform Developer II, Administrator, or Architect certifications
- Experience integrating Salesforce with tools such as Workato, Avoma, Intercom, SAP, or similar enterprise/GTM platforms
- Familiarity with OAuth 2.0, JWT authentication, and API security best practices
- Experience with e-signature integrations (DocuSign) and Partner Relationship Management (PRM) configurations
- Experience in a SaaS or proptech company; prior exposure to security, access control, or building systems is a plus
- Exposure to CPQ tools (Salesforce CPQ or similar)
- Bachelor’s degree in Computer Science, Information Systems, or a related technical field