Note: The job is a remote job and is open to candidates in USA. Cro Metrics is a growth marketing agency focused on redefining growth through digital experiences. They are seeking a Senior UX/UI Designer to lead design execution across client engagements, contributing to both strategic design and hands-on craft, while integrating AI capabilities into their design workflows.
Responsibilities
- Lead concepting and design execution for complex client engagements — website redesigns, landing pages, product flow improvements, CRO experiments, paid media creative, and lifecycle campaigns (email/SMS)
- Contribute to design strategy by bringing a strong UX perspective to planning conversations, identifying opportunities, and recommending approaches — while strategists own the hypothesis development and journey mapping
- Own client-facing design presentations — articulate design rationale, walk stakeholders through concepts, and build trust as a strategic design partner
- Produce the work end-to-end — from early-stage concepts and wireframes through high-fidelity mockups, prototypes, and production-ready deliverables
- Architect and evolve design systems for clients and internal use — defining component libraries, tokens, patterns, and documentation that scale across projects
- Bridge design and engineering — you understand front-end constraints (HTML/CSS/JS), responsive behavior, accessibility standards, and platform capabilities well enough to design solutions that are both ambitious and buildable
- Collaborate deeply with strategists and engineers to ensure design intent is preserved in implementation, troubleshooting handoff issues and refining specs as needed
- Evaluate and recommend design tooling and processes that improve team efficiency, consistency, and output quality
- Help mature Cro Metrics' AI design capabilities — explore, evaluate, and integrate AI-powered tools into our design workflows (generative design, AI-assisted prototyping, prompt-to-design, AI image/asset generation, etc.)
- Stay on the leading edge of AI x Design — track emerging tools, techniques, and best practices, and bring that knowledge back to the team in actionable ways
- Contribute to thought leadership on AI-powered design, supporting Cro Metrics' positioning as an innovator in the space
- Design across all service lines — CRO/experimentation, website design & development, lifecycle (email/SMS), and paid media — delivering cohesive, high-quality work
- Conduct accessibility and UX/UI audits — evaluate client sites and experiences against accessibility standards (WCAG), UX best practices, and conversion optimization principles, delivering actionable findings and design recommendations
- Proactively identify opportunities for design-led improvements, new experiment ideas, and service innovations
Skills
- 5–8+ years of experience in UX/UI design, product design, or a senior design role that blended strategic thinking with hands-on craft
- A strong portfolio demonstrating strategic depth — we want to see how you think, not just what you make. Show us your process: research insights, strategic framing, multiple explorations, rationale, and outcomes
- Proven experience leading design on complex, multi-stakeholder projects — website redesigns, product strategy, or multi-channel experience design
- Design systems expertise — you've built, maintained, or significantly contributed to scalable design systems
- Strong technical design fluency — you understand front-end development constraints, responsive design, accessibility (WCAG), and can have a productive working conversation with engineers
- Client-facing confidence — you can present concepts, explain reasoning, handle feedback gracefully, and build trust with senior stakeholders
- Experience with data-informed design — you're comfortable working with analytics, experiment results, and user research to guide decisions
- Fluency in Figma — advanced use of components, variables, auto-layout, prototyping, and design tokens
- Demonstrated experience with AI-powered design tools and workflows — you've integrated AI into your own practice and have a clear point of view on where it's headed
- Self-directed, proactive, and highly reliable — you take ownership, communicate clearly, and follow through consistently
- Experience at a CRO, experimentation, or growth marketing agency
- Experience designing for A/B testing and personalization platforms (Optimizely, VWO, Dynamic Yield, or similar)
- Background in eCommerce, SaaS, or subscription-based product design
- Experience with lifecycle marketing design (email/SMS for Klaviyo, Braze, Iterable, etc.)
- Experience with paid media creative strategy and design (Meta, Google, LinkedIn, programmatic)
- Contributions to design thought leadership — writing, speaking, community involvement
Benefits
- The first 5–10 business days of the engagement are a paid evaluation period. You'll do real client work at your full contract rate. At the end, we'll either continue the engagement, extend the evaluation for a few more days if we need more signal, or end the engagement — and in all three cases, we'll tell you why and pay for all hours worked.
Company Overview
Cro Metrics drives revenue growth through strategic, data-driven experimentation. It was founded in 2011, and is headquartered in Kentfield, California, USA, with a workforce of 51-200 employees. Its website is http://www.crometrics.com.