Note: The job is a remote job and is open to candidates in USA. Deel is a leading payroll and HR platform dedicated to unlocking global opportunities for businesses and individuals. They are looking for a Senior Paid Search Marketing Manager to oversee paid advertising strategies across the Americas, focusing on optimizing SEM campaigns to drive high-value conversions and improve overall campaign performance.
Responsibilities
- A hands-on role focused on all SEM campaigns for NAM and LATAM via Paid Search channels (Google AdWords, Bing, YouTube, etc.), focusing on awareness, consideration, optimization, and acquisition goals
- Collaborate with the Director of Performance Marketing and Regional Ads Managers to optimize Paid Search performance
- Monitor daily search performance, identify trends, and implement optimizations to achieve growth KPIs
- Continuously test and refine campaign structures, bidding strategies, and keywords for scaling and expansion
- Work with copywriting teams to create and test ad copy and landing pages for better quality scores and CTRs
- Collaborate with PMMs to ensure all product offerings are covered by relevant keywords
- Coordinate with cross-functional teams (growth, product, data, creative) to ensure successful campaign execution
- Share insights on the latest search trends to enhance team performance
- Manage relationships with search vendors like Google and Bing
Skills
- 5+ years of experience managing SEM accounts for a B2B brand, preferably in-house
- Expert in Google Ads, Google Analytics, Google Tag Manager, and GA Editor
- Data-driven, with experience setting up dashboards and using analytics tools to track performance
- Proven track record in lead generation for Paid Search, consistently meeting CPL, SQO and ROAS KPIs
- Strong relationship-building skills with internal and external teams to improve processes and workflows
- Self-motivated and adaptable in a fast-paced environment
- Experience managing Paid Search in-house for HR or Fintech B2B brands is a plus
- Experience with country-specific targeting and campaigns in multiple languages and regions
- Experience with paid media experiments and measurement tools
- Experience implementing AI-powered workflows, tools and automation
- Fluency in Spanish or Portuguese will be considered an advantage but is not required
Benefits
- Stock grant opportunities dependent on your role, employment status and location
- Additional perks and benefits based on your employment status and country
- The flexibility of remote work, including optional WeWork access
Company Overview
Deel offers a unified platform that supports payroll, HR, compliance, and workforce management across global teams. It was founded in 2019, and is headquartered in San Francisco, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.deel.com.Company H1B Sponsorship
Deel has a track record of offering H1B sponsorships, with 12 in 2026, 58 in 2025, 35 in 2024, 16 in 2023, 4 in 2022, 1 in 2021. Please note that this does not guarantee sponsorship for this specific role.