Note: The job is a remote job and is open to candidates in USA. Avalara APAC is an AI-first company focused on redefining the relationship between tax and technology. They are seeking a Senior Paid Media Manager to lead the multi-channel paid media strategy, execution, and optimization across digital and offline channels, driving scalable acquisition and pipeline growth.
Responsibilities
- Own cross-channel strategy and performance across paid social, display, video, affiliates, and offline media
- Drive channel mix optimization to maximize incremental pipeline and revenue impact
- Align channel strategies to personas, segments, and funnel stages
- Evaluate and optimize channel performance based on business outcomes (pipeline, revenue, CAC)
- Identify opportunities to improve efficiency and scale across channels
- Evaluate channel contribution and incrementality to inform investment decisions
- Own and optimize a multi-channel media budget, reallocating investment based on incremental returns across channels and segments
- Align channel investment to segment-level pipeline and revenue goals
- Support forecasting and performance planning tied to business outcomes
- Build and own a structured experimentation roadmap to drive scalable growth
- Test new channels, formats, audiences, and creative strategies
- Partner closely with Revenue Marketing, Product Marketing, and Sales to align on growth targets, feedback loops, and performance insights
- Establish strong feedback loops to inform optimization and performance insights
- Ensure tight integration across paid efforts to improve full-funnel performance
Skills
- 7-10+ years in performance marketing across multiple paid channels
- Proven ability to scale multi-channel acquisition programs
- Strong analytical foundation with experience in attribution and experimentation
- Experience managing budgets with clear ROI accountability
- Ability to connect channel performance to business outcomes
- Experience using AI and AI-related technologies
Benefits
- Paid time off
- Paid parental leave
- Bonuses
- Private medical, life, and disability insurance
- Inclusive culture and diversity
- 8 employee-run resource groups, each with senior leadership and exec sponsorship
Company Overview
Avalara is the agentic AI platform for global tax and compliance. It was founded in 2004, and is headquartered in Pune, Maharashtra, IN, with a workforce of 1001-5000 employees. Its website is https://www.avalara.com/in/en/index.html.