Note: The job is a remote job and is open to candidates in USA. GoGuardian is an innovative learning company focused on enhancing K-12 education. They are seeking a Senior Manager, Product Marketing to lead the product marketing strategy and drive business growth through effective market positioning and collaboration with cross-functional teams.
Responsibilities
- Lead the development and execution of comprehensive go-to-market strategies that drive the success of GoGuardian products across multiple market segments
- Conduct market analysis and competitive monitoring to identify emerging trends, anticipate customer needs, and inform new product innovation
- Develop compelling narratives and product messaging that position GoGuardian to win with multiple personas across the buying committee and user base
- Develop and oversee go-to-market plans for new product and feature launches, including positioning, campaign strategy, and sales enablement
- Drive the creation of high-impact marketing assets, such as sales collateral, product playbooks, messaging frameworks, digital marketing assets, and long-form videos to support all channels
- Analyze performance and market data to measure the effectiveness of marketing strategies, providing actionable recommendations for continuous improvement
- Identify and implement AI solutions to drive operational efficiencies and scale output
- Hire, manage, and mentor a small team
- Maintain a forward-looking perspective by staying at the forefront of industry trends, emerging technologies, and marketing best practices in education technology
- Collaborate closely with cross-functional teams, including product management, sales, sales enablement and other marketing teams to ensure alignment and efficient execution
Skills
- 8+ years of hands-on product marketing experience and team management
- Experience managing a multi-product portfolio with unique personas and aligning each product with the overall company strategy
- Experience leading multiple strategic initiatives at once and executing to hit objectives in a fast-paced environment
- Customer-centric approach and desire to be a voice of our customers
- Ability to anticipate future trends in education technology and influence product roadmaps accordingly
- Strong work ethic, combining bias for action with innovative thinking
- Experience leading research initiatives and analyzing market data, customer feedback, and product performance metrics to inform decision-making
- Ability to identify and address product challenges through data-driven analysis
- Self-starter and proactive problem solver who can identify and set short and long-term priorities
- Drive to constantly optimize and improve, combined with a relentless focus on customer experience
- Deep understanding of the K-12 education market is preferred
- Eager to take initiative in a fast-paced, ever-changing, dynamic environment
- Fueled by the opportunity to truly impact the education landscape
Benefits
- Competitive pay
- Complete health insurance
- 401(k) matching
- An employee equity plan
- Flexible time off
- Paid holidays
- Paid parental leave
- A paid year-end holiday break
- A robust catalog of benefits that support your professional growth and personal wellbeing, including work from home funds, fertility & adoption reimbursement, and more
Company Overview
GoGuardian is an edtech startup that makes subscription software for K-12 schools. It was founded in 2014, and is headquartered in Los Angeles, California, USA, with a workforce of 501-1000 employees. Its website is https://www.goguardian.com.