Note: The job is a remote job and is open to candidates in USA. Facet is a financial advisory firm founded in 2016, committed to delivering personalized financial advice through a blend of human expertise and technology. They are seeking a Senior Director of Performance Marketing to lead their paid media strategy, optimize acquisition channels, and drive growth through innovative marketing solutions.
Responsibilities
- Own the annual and quarterly strategic roadmap across all paid channels
- Maintain a continuous, expert-level pulse on the mechanics, algorithm updates, and best practices across every platform in our mix
- Design a rigorous, disciplined test-and-learn framework that generates real signal
- Own the strategic direction of our media agency relationship
- Own our affiliate partnerships program end-to-end
- Continuously evaluate our paid channel mix and identify opportunities to expand into new paid platforms and environments
- Own the sequencing and playbook for maximizing reach and penetration in primary markets while expanding into new markets and DMAs
- Own the roadmap to our aggregate cost-per-opportunity targets
- Work closely with our Director of Partnerships & Content to ensure performance intelligence and platform requirements are informing the creative brief and content pipeline
Skills
- 7+ years in paid media, with 3+ years in a strategic ownership or leadership role
- Deep expertise in Meta Ads at significant scale
- Strong Google Ads experience across search, non-brand, and performance channels
- Experience with TikTok Ads and emerging social platforms
- Experience managing and scaling affiliate partnerships programs
- Demonstrated ability to manage and direct agency relationships
- Strong analytical skills — you're as comfortable in the data as you are in the strategy
- Experience in fintech, financial services, or a regulated consumer category a plus
- Proven track record of hitting CPO or RAC/CAC targets at scale
- Breadth of knowledge across the marketing domain, including SEO, content strategy, and lifecycle marketing
- Experience working in highly regulated industries (e.g., FinTech or Financial Services) and implementing controls to meet SEC or similar guidelines
- Advanced data fluency, with experience building automated reporting functions and conducting deep-dive risk/reward analyses
- Experience building or leading high-performing internal marketing teams
Benefits
- Bonus
- Equity in a rapidly growing company on the path to becoming the "Next Great Financial Services Company"
- Remote-first culture—work from anywhere in the U.S.
- Flexible Paid Time Off (PTO)
- Medical
- Dental
- Vision
- 401(k) match
- Paid parental leave
- Wellness/education reimbursements
Company Overview
Facet provides financial planning and advice tailored to individual needs and goals. It was founded in 2016, and is headquartered in Baltimore, Maryland, USA, with a workforce of 201-500 employees. Its website is https://facet.com.