Note: The job is a remote job and is open to candidates in USA. Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. They are seeking a Senior Digital Product Manager to own the evolution of their digital commerce platforms, ensuring alignment between commercial teams and technology. This role involves managing product initiatives, collaborating with cross-functional teams, and leading the digital product strategy.
Responsibilities
- Own the digital ecosystem roadmap for shared capabilities across web, app, acquisition, and retention touch points
- Translate commercial objectives from Ecommerce, Loyalty & Retention, and Paid Media into scalable platform solutions
- Define and prioritize product initiatives across CMS, promotions, checkout, personalization, experimentation, analytics, and performance
- Balance short-term commercial needs with long-term platform sustainability, technical debt reduction, and architectural integrity
- Act as the primary decision-maker on product trade-offs, sequencing, and solution design in partnership with agencies
- Manage delivery with appropriate external teams and partners
- Partner closely with the eCommerce Director to convert trading priorities, campaign needs, and experience goals into clear product requirements; Build a Shopify-centric technology stack that enables the eCommerce team to deliver their goals
- Work with the Ecommerce team on the digital channel optimization work stream, directly inputting into the experimentation roadmap
- Work with Loyalty & Retention leadership to enable known-user experiences, personalization, lifecycle orchestration, and experimentation through shared product capabilities and integrations
- Collaborate with Paid Media teams to ensure feeds, tracking, attribution, and performance requirements are supported by the underlying platforms; own the Martech feed stack
- Collaborate with Brand Marketing on needs for the influencer, ambassador, and partnership work streams, enabling operational capability over time
- Serve as the connective layer between commercial strategy and technical execution, ensuring clarity, alignment, and delivery confidence
- Directly manager and mentor the App & Data Product Manager, supporting roadmap development, prioritization, and stakeholder management
- Establish consistent product discovery, delivery, and prioritization practices across digital product initiatives, giving a consistent process for sign-off, reviews, and development
- Support the long-term evolution of the digital product operating model as the organization scales
- Effectively manage timelines, output, and budgets with external partners across design and development
- Leverage workflow tooling to maintain a fully referenceable roadmap with live, visual tickets, enabling clarity across the team on project status
- Own prioritization of the digital product backlog in partnership with engineering and digital leadership
- Ensure high standards of delivery quality, platform performance, resilience, and security – particularly during peak trading periods
- Proactively identify risks, dependencies, and bottlenecks across platforms and products before they impact commercial execution
- QA all releases before handing over to the eCommerce Manager for operational use
- Champion platform observability and data-informed decision-making across digital products
- Define success metrics for digital product initiatives focused on enablement outcomes; Speed to market, reduction in manual effort, platform stability and scalability, and reusability of features and components
- Manage implementation with analytics and marketing teams to ensure robust, consistent event tracking and insight generation across web and app
- Use data to guide and challenge product prioritization and continuously improve platform effectiveness for commercial teams
Skills
- 7+ years of experience in digital product management, platform product, or technical product roles, with at least 5 years of Shopify platform experience
- Proven experience owning platform or capability roadmaps that support multiple business teams or channels
- Strong understanding of full digital product ecosystems (Shopify-centric preferred), including CMS, Martech, analytics, and experimentation
- Experience mentoring product managers
- Comfortable operating in highly cross-functional environments with complex stakeholder dynamics
- Strong technical fluency, with the ability to partner with engineering while representing commercial needs
- Highly analytical, structured thinker with excellent communication and prioritization skills
Benefits
- Competitive base salary and annual bonus based on company and individual performance
- 21 days paid vacation + all federal holidays
- Full health benefits (health, dental, vision, mental)
- 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
- 55% off Lola Blankets for friends and family
- Opportunities for career growth within Lola Blankets
Company Overview
Lola Blankets offers ultra-soft, vegan faux fur blankets designed for luxurious comfort and soothing experiences. It was founded in 2021, and is headquartered in Beverly Hills, California, USA, with a workforce of 2-10 employees. Its website is https://lolablankets.com.