Note: The job is a remote job and is open to candidates in USA. The Krazy Coupon Lady (KCL) is a female-founder-owned deal intelligence company that helps shoppers save through sales, coupons, and promo codes. They are seeking a Manager of Social Media to own the strategy and execution of KCL's social presence across platforms like YouTube, Instagram, and TikTok, while leading a team of producers to create engaging content and drive brand visibility.
Responsibilities
- Own and maintain a dynamic, data-informed content calendar across Instagram and TikTok, ensuring consistent, high-quality output aligned with business goals
- Manage and develop a team of social producers/on-camera talent, providing clear direction, feedback, and coaching to elevate both performance and presence
- Drive a culture of experimentation—continuously testing formats, hooks, storytelling styles, and platform features to optimize for reach, engagement, and conversion
- Analyze performance data daily and translate insights into actionable changes, improving content effectiveness and repeatability
- Stay ahead of platform updates, emerging trends, and algorithm changes, proactively adapting KCL’s strategy to maintain competitive advantage
- Collaborate closely with sales teams to integrate sponsored content seamlessly into the social calendar while maintaining audience trust
- Oversee the development of scripts, concepts, and creative direction that align with KCL’s voice and resonate with our audience
- Ensure all content is platform-native and optimized for how users consume content on YouTube, Instagram, Pinterest and TikTok, including format, pacing, and storytelling style
- Identify and scale repeatable content formats and franchises that drive consistent growth and engagement
- Step in as on-camera talent when needed, modeling best practices and elevating the overall quality of on-screen presence across the team
- Manage publishing workflows and ensure timely, accurate, and strategic posting across platforms
- Partner with cross-functional teams to align on key business priorities, campaigns, and seasonal moments
- Track and report on key performance metrics, building playbooks that drive continuous improvement and scalability
- Pilot and scale KCL’s Creator Lab by sourcing, vetting, negotiating, and directing influencer partnerships that expand reach, drive engagement, and unlock new revenue opportunities
- Develop repeatable influencer playbooks, including briefing, creative direction, performance tracking, and relationship management to ensure consistent, high-quality output from creator partners
- Proactively identify opportunities for automations and agents to unlock 1 + 1 = 3
Skills
- 6–8+ years of experience managing social media for a digital publisher, brand, or social-first company with a strong focus on Instagram and TikTok
- Proven track record of growing and managing high-performing social accounts through data-driven strategies and experimentation
- Experience managing and developing creative talent, particularly on-camera personalities or content creators
- Knowledge of and experience in the couponing, savings, or E-commerce space
- Deep understanding of platform mechanics, trends, and algorithmic behavior across TikTok and Instagram
- Strong analytical skills with the ability to interpret performance data and turn insights into actionable strategies
- Experience building and maintaining content calendars in fast-paced, high-volume environments
- Comfortable both behind the scenes and on camera, with a strong understanding of what makes content engaging and authentic
- Strong collaboration skills with experience working cross-functionally with editorial, sales, and marketing teams
- Ability to balance creative instincts with performance goals, ensuring content delivers on both engagement and business impact
Benefits
- Company-provided laptop
- $450 home office stipend
- Monthly reimbursements for internet and phone
- A 401(k) with a 4% company match
- Regular team check-ins
- Company-wide meetings
- A commitment to giving back through our KCL Foundation and service initiatives
Company Overview
The Krazy Coupon Lady (KCL) is a female-founder-owned media company on a mission to help shoppers beat MSRP, unapologetically maximize their money, and seize the deal. It was founded in 2009, and is headquartered in Boise, Idaho, USA, with a workforce of 51-200 employees. Its website is https://thekrazycouponlady.com.