Note: The job is a remote job and is open to candidates in USA. Xecutive Recruitment Inc. is seeking a Search Marketing Manager with expertise in Google Ads. The role involves developing and optimizing comprehensive Google Ads strategies, managing budgets, and providing performance analysis to meet key performance indicators.
Responsibilities
- Develop, execute, and optimize comprehensive Google Ads strategies (Search, Shopping, Performance Max, Display, and Remarketing) to achieve KPIs including ROAS, CPA, CTR, conversion rate, and revenue targets
- Conduct thorough keyword research, competitive analysis, and negative keyword management to maximize relevance and efficiency
- Write high-converting ad copy, develop extensions, and run A/B tests on headlines, descriptions, landing pages, and bids
- Manage daily budgets, bidding strategies (manual, Smart Bidding, Target ROAS/CPA), and auction insights to improve efficiency and scale spend profitably
- Monitor campaigns daily using Google Ads, Google Analytics 4, and other tools. Provide actionable insights, reports, and recommendations to stakeholders
- Collaborate with web and creative teams to improve Quality Score, landing page experience, and conversion funnels
- Build and refine audience segments, RLSA campaigns, and customer match strategies
- Ensure all campaigns adhere to Google’s policies, brand guidelines, and industry regulations
- Stay current with Google Ads updates, beta features, and emerging paid search trends; test new tactics to maintain competitive advantage
Skills
- 4+ years of hands-on experience managing large-scale Google Ads accounts ($50K+ monthly spend preferred)
- Google Ads Certification (and preferably Google Analytics Certification)
- Proven track record of consistently hitting or exceeding ROAS/CPA targets in e-commerce, lead generation, or B2B environments
- Strong analytical skills with experience in Google Analytics 4, Data Studio/Looker Studio, and Excel/Google Sheets
- Deep knowledge of search intent, Quality Score factors, bidding algorithms, and attribution modeling
- Experience in [Industry – e.g., manufacturing, industrial, B2B services, e-commerce, etc.]
- Experience with Microsoft Ads, Meta Ads, or other paid channels
- Familiarity with SEO, conversion rate optimization (CRO), and marketing automation tools
- Experience managing agency relationships or in-house teams
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
Company Overview
At Xecutive Recruitment, we connect xceptional talent to xtraodinary careers. Our commitment to your success is unparalleled. It was founded in 2024, and is headquartered in Toledo, Ohio, US, with a workforce of 2-10 employees. Its website is https://www.XecutiveRecruitment.com.