Note: The job is a remote job and is open to candidates in USA. Acorns is a financial wellness app dedicated to helping everyday people and families save and invest money. They are seeking a Senior Manager of Product Marketing to lead narrative architecture, go-to-market strategy, and content programs that drive product adoption across their portfolios.
Responsibilities
- Own Narrative Architecture & Storytelling: Build and maintain the core messaging architecture across the Acorns portfolio as the source of truth for Brand, Growth, Lifecycle, and Comms. Ensure messaging clearly connects product capabilities to customer outcomes
- Integrate Voice of Customer: Continuously synthesize insights from research, support, and social sentiment into messaging. Maintain a living system that keeps customer language and motivations embedded in strategy
- Lead Go-To-Market Strategy: Own end-to-end GTM execution for key launches, including positioning, audience strategy, and performance measurement. Leverage AI-assisted workflows to increase speed while maintaining brand and compliance standards
- Drive Evergreen Content & Adoption: Own a centralized library of evergreen assets—including product education, value propositions, and app store creative—to improve product understanding and increase adoption
- Build AI-Integrated Operations: Develop reusable AI workflows and prompt systems that improve the quality, speed, and consistency of marketing execution
- Collaborate Cross-Functionally: Partner closely with Product, Brand, Growth, Lifecycle, and Compliance to ensure launch readiness and coordinated execution across all customer-facing channels
Skills
- 5–7 years of product marketing experience, including leading product launches that drove measurable adoption (Consumer, fintech, or subscription experience preferred)
- Strong AI fluency, with experience applying modern AI tools to research, messaging, content development, or competitive analysis
- Exceptional communication and storytelling skills, with the ability to translate product capabilities into clear customer value
- Proven ability to synthesize customer insights and market signals into actionable marketing plans
- Experience building scalable content systems and repeatable processes in fast-paced environments
- Hunger to deliver game-changing products
- Exceptional drive and precision in delivery
- A belief that your work is tied to your life's mission
- Optimistic about the potential of societal change
Benefits
- Competitive salary and stock options
- A comprehensive benefits package for you and your family
- Flexible work location, hours, and paid time off
- 401(k) matching
- Monthly Acorns account contribution & GoHenry account for your family
- Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
- Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
- Roots Leadership Program for Emerging Leaders
- Community week onsite gatherings and various virtual events
- Talented and motivated team members who care deeply about one another, our mission, and our customers.
- The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.
Company Overview
Acorns is a financial technology and services company that specializes in automated investments and robo-advice. It was founded in 2012, and is headquartered in Irvine, California, USA, with a workforce of 501-1000 employees. Its website is https://www.acorns.com/.