Note: The job is a remote job and is open to candidates in USA. Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world. The Product Manager for Data Activation will own the strategy and execution of the Data Activation product roadmap, partnering with the group VP to translate strategy into actionable plans and ensuring successful product delivery.
Responsibilities
- Partnering with the group VP to develop, refine, and then own the Data Activation product roadmap end-to-end - translating strategy into business cases, functional requirements, user stories, and acceptance criteria, and running all sprint ceremonies and artifacts in Jira
- Building and owning the productized partner integration platform for partners such as LiveRamp, The Trade Desk, Blockgraph, DSP/SSP connectors, and direct social media activation endpoints - defining the integration architecture, intake template, data flows, and rollout playbook so that onboarding a new partner is a repeatable motion, not a custom project
- Contributing functional requirements, data models, and acceptance criteria to the next-gen API and MCP target state architecture, in close partnership with Engineering and Product leadership
- Owning activation product operations - taxonomy approval, segment QA, partner certification workflows, and the day-to-day cadence that keeps audience delivery reliable at scale
- Instrumenting every launch with measurable success criteria and translating post-launch findings into the next investment decision
- Serving as the product point of contact for Customer Success, Sales, and Solutions Engineering - providing feasibility assessments and equipping those teams with the positioning and proof points they need to grow and retain Data Activation revenue
- Evaluating and prioritizing inbound requests, upholding the roadmap against ad hoc commercial pressure, and escalating trade-off decisions with a clear point of view
Skills
- Substantial product management experience in the digital advertising or streaming ecosystem, with a focus on audience creation, identity, and data distribution - you've done this long enough to have seen things go wrong and know why
- Demonstrated experience with partner integrations - DSP/SSP connectors, identity providers, or data collaboration platforms - owning or contributing meaningfully to the full process from scope through delivery
- Solid working knowledge of identity resolution concepts: HHID, UID2, MAID, HEM, identity graphs, and how the major identity provider workflows function
- Hands-on experience with platforms such as The Trade Desk, LiveRamp, Adobe Experience Platform, Salesforce CDP, Google DV360, Meta, or Clean Rooms
- Deep knowledge of programmatic advertising workflows - media planning and buying, audience activation, taxonomy management, and measurement
- The technical fluency to participate substantively in API design and integration architecture discussions - you can read and reason about data flow schematics and integration diagrams
- Expert-level ability to write product specs, user stories, and acceptance criteria and keep a backlog clean and well-sequenced in Jira
- Strong async communication habits - you make your work visible, keep stakeholders informed without being chased, and write clearly
- Experience with CTV, Retail Media Networks, or Walled Garden activation workflows
- Familiarity with clean room environments and data collaboration platforms
- A track record of building repeatable frameworks out of what were previously one-off processes
- Comfort using AI tools to interrogate data and translate findings into product decisions; SQL and scripting are nice to have, not required
Benefits
- Uncapped growth potential
- The chance to have a meaningful impact on the company
- The opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry
- A competitive 401(k) match
- An Open PTO policy that encourages real time off
- A comprehensive benefits package designed to meet the diverse needs of our employees and their families
- A remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations
- Tools and resources you need to succeed
Company Overview
The Resonate platform translates deep insights about people's values, preferences, and beliefs into more relevant marketing and advertising. It was founded in 2008, and is headquartered in Reston, Virginia, USA, with a workforce of 51-200 employees. Its website is http://www.resonate.com.Company H1B Sponsorship
Resonate has a track record of offering H1B sponsorships, with 1 in 2026, 9 in 2025, 5 in 2024, 5 in 2023, 8 in 2022, 3 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.