Note: The job is a remote job and is open to candidates in USA. Rankings.io is a company focused on building and scaling demand generation across its ecosystem, and they are seeking a Performance Marketing Manager to drive marketing strategy into effective campaigns. This role involves managing demand generation campaigns, collaborating with various teams, and optimizing performance across multiple channels to influence revenue growth.
Responsibilities
- Own paid acquisition across Google Ads, LinkedIn Ads, Meta Ads, and retargeting, including setup, targeting, budget pacing, bidding, optimization, and reporting
- Drive demand for webinars and PIMCON through paid campaigns, landing pages, retargeting, and audience development
- Monitor form, CTA, and traffic quality, and run tests on messaging, structure, offers, and conversion paths so every campaign has a clear destination and next step
- Partner with lifecycle and sales to strengthen how marketing supports people across the full journey, from initial interest through ongoing engagement
- Lead SEO and AI search visibility priorities as part of the broader demand plan
- Provide day-to-day management across demand generation priorities, set clear KPIs, support workflows, and manage timelines and handoffs across lifecycle and SEO
Skills
- 5+ years managing paid media across Google Ads, LinkedIn Ads, Meta Ads, and retargeting
- Expert-level proficiency in analytics platforms including Google Ads, Google Analytics, and LinkedIn Campaign Manager, with the ability to translate data into strategic action
- Strong written and verbal communication skills, including the ability to write clear briefs, present performance insights, and influence with confidence
- Track record building and optimizing demand gen campaigns in a B2B, agency, SaaS, professional services, or high-consideration environment
- Experience with HubSpot or a comparable CRM/marketing automation platform
- Experience supporting webinars, conferences, or event-based demand
- Experience across multiple brands, subbrands, or audience segments
- Strong grasp of landing pages, lead capture, UTMs, CRO, and campaign reporting
- Understanding of SEO, organic search, and how website content supports discoverability across search engines and emerging AI search experiences
- Ability to tie marketing activity to qualified leads, pipeline, and revenue
- Strong analytical skills and comfort reporting on performance data
- Experience partnering with sales, creative, web, lifecycle, SEO, and events teams
- Experience managing or coaching direct reports, in a player-coach capacity
- Strong project management skills
- Ability to operate with significant autonomy — you've been the most senior expert in your function before and you know how to stay accountable without heavy oversight
- You document your work, communicate proactively, and build in a way that doesn't create single points of failure
- Google Ads and Analytics certification is a plus
- Legal marketing or another high-consideration category is a plus
Benefits
- Fully Remote
- Unlimited PTO
- $100 Wellness Reimbursement Program
- Quarterly training stipend for Professional Development
- 401(k) with 3% Employer match (Safe Harbor)
- 100% Employer-Paid Health Insurance
Company Overview
Rankings.io is a digital marketing agency that provides SEO for personal injury lawyers. It was founded in 2013, and is headquartered in Marion, Illinois, USA, with a workforce of 51-200 employees. Its website is https://www.rankings.io.