Note: The job is a remote job and is open to candidates in USA. Internexus Indiana is seeking a Performance-Based Social Media Lead Generation Specialist, a results-driven role focused on executing paid social campaigns. The primary objective is to drive high-quality, sales-qualified leads while ensuring cost efficiency and optimizing the entire conversion funnel.
Responsibilities
- Lead the design, launch, and daily management of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and LinkedIn
- Support strategic campaigns tied to a full-funnel approach (TOFU → MOFU → BOFU) to ensure leads are not just high in volume but also high in quality
- Develop compelling ad creative and high-converting copy tailored to specific audience pain points and buyer personas
- Build and optimize landing pages specifically designed for lead generation, ensuring high conversion rates and seamless tracking
- Implement rigorous testing of ad creative, headlines, audience segments, and landing page elements to improve the Cost Per Lead (CPL) over time
- Monitor performance metrics daily, providing actionable insights on lead quality scores and attribution
Skills
- 1+ years of hands-on experience in paid social media, with a proven track record of managing significant ad spend and delivering measurable lead generation results
- Bachelor's degree in Marketing, Business, or a related field is preferred
- Valid certifications in Meta Blueprint, Google Ads, or HubSpot Marketing are highly desirable
- Highly analytical, proactive, and comfortable with a performance-based compensation structure where earnings are tied directly to output
- Deep proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager
- Expert knowledge in setting up Facebook Pixels, conversion APIs, and tracking parameters (UTMs) to ensure every lead is accurately recorded
- Proficiency in Google Analytics 4 (GA4) and CRM platforms like HubSpot to track the lead journey from click to close
- Ability to leverage AI tools (e.g., ChatGPT, Gamma, or platform-native AI) for creative ideation and performance optimization
- Understanding of platform-native advertising restrictions, particularly for regulated industries like healthcare or finance
Company Overview
Our mission statement: Antares is an Intensive English school committed to providing a complete English education. It was founded in 1996, and is headquartered in Indianapolis, IN, US, with a workforce of 11-50 employees. Its website is https://indiana.internexus.edu/.