Note: The job is a remote job and is open to candidates in USA. Townsquare Ignite is a performance-driven marketing agency specializing in generating high-quality leads for home services advertisers. They are seeking a Home Services Media Buyer to optimize paid media strategies that drive lead volume for clients, focusing on planning, executing, and optimizing paid search and social campaigns.
Responsibilities
- Strategically plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns to drive qualified leads and booked jobs
- Manage and analyze daily performance metrics such as CPL, cost per lead, conversion rate, and ROI to ensure optimal performance
- Identify underperforming campaigns and implement data-driven optimizations to improve lead quality and lower acquisition costs
- Maintain and monitor budget pacing, keyword strategies, ad copy testing, audience targeting, and geo-optimizations specific to home service trade areas
- Stay on top of Home Services advertising compliance policies and ensure all ad creatives and campaigns adhere to industry and platform regulations
- Partner with the Account Management team to deliver strategic recommendations and campaign performance insights to clients
- Attend client calls as needed to explain campaign performance, optimizations, and strategy direction
- Collaborate with Sales and Creative teams to align messaging, targeting, and landing page strategy to maximize conversion rates
- Contribute to new campaign launches for incoming clients, helping shape paid media strategy from day one
- Build comprehensive reports and dashboards highlighting key KPIs (CPL, conversion rates, LSAs performance, cost per lead and quotable order)
- Translate campaign data into actionable insights and present findings to internal stakeholders and clients
- Continuously test new ad formats, bidding strategies, and landing page experiences to increase lead generation performance
Skills
- Bachelor's degree or equivalent work experience required
- 2+ years of experience managing paid media campaigns (Google Ads, Meta, or programmatic) — experience in Home Services marketing or other lead-gen verticals strongly preferred
- Proven success managing performance-based campaigns focused on lead generation and conversion optimization
- Deep understanding of Google Ads, LSAs, Meta Ads Manager, and conversion tracking (Google Tag Manager, GA4)
- Strong analytical skills — comfortable using Excel/Sheets and data visualization tools to interpret campaign results
- Excellent communication and presentation skills; able to simplify data-driven insights for clients
- Organized, detail-oriented, and proactive with a strong sense of ownership and accountability
Benefits
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
- Competitive salary + bonus program
Company Overview
Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic. It was founded in 2010, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://www.townsquareignite.com.