Note: The job is a remote job and is open to candidates in USA. Delta Defense LLC is a company focused on providing marketing, operations, and customer service for the USCCA, which safeguards the rights of responsible American gun owners. They are seeking a Marketing Technology Engineer to build and maintain systems that enhance marketing efforts through customer data, analytics, and automation, while also collaborating with various teams to optimize processes and improve data quality.
Responsibilities
- Configure, maintain, and support marketing technology platforms, including marketing automation, CDPs, analytics tools, tag management systems, CMS tools, CRM-connected workflows, testing tools, and affiliate or partner tracking platforms
- Implement, validate, and troubleshoot digital tracking across websites, landing pages, campaigns, lead funnels, customer lifecycle touchpoints, affiliate journeys, and sales handoffs
- Support event schemas, dataLayer usage, pixels, SDKs, URL parameters, UTM standards, campaign attribution, affiliate tracking parameters, and analytics reporting requirements
- Translate business needs into technical requirements, including tracking plans, audience logic, platform configurations, integration requirements, QA plans, and reporting specifications
- Validate and troubleshoot JSON payloads, event properties, user traits, lead attributes, webhook data, API responses, destination mappings, and data type issues that impact reporting, activation, personalization, or downstream systems
- Build and support audience segments, lifecycle workflows, campaign triggers, personalization rules, suppression logic, lead nurture flows, and data activation workflows across marketing and sales systems
- Use practical MarTech technical skills — including Regex, Liquid or similar templating logic, HTML/CSS, light SQL, lightweight JavaScript, and browser developer tools — to support QA, troubleshooting, personalization, campaign rendering, data validation, and platform configuration
- Partner with Marketing, Sales, Analytics, Data, Engineering, Product, B2B, affiliate/channel stakeholders, vendors, and IT teams to support lead capture, routing, attribution, customer data activation, and campaign measurement
- Create and execute QA plans for tags, events, audiences, campaigns, personalization, links, integrations, consent behavior, attribution parameters, affiliate tracking, lead routing, and reporting outputs
- Troubleshoot data discrepancies, broken events, missing traits, malformed payloads, incorrect audience membership, failed destinations, personalization issues, campaign errors, affiliate attribution issues, and reporting anomalies
- Support integrations and data flows between marketing platforms, sales systems, analytics tools, CDPs, CRMs, CMS tools, data warehouses, internal systems, and vendor platforms
- Maintain clear documentation, including technical requirements, QA checklists, implementation notes, event schemas, data mapping details, troubleshooting guides, and platform support processes
- Apply company standards for privacy, consent, suppression, unsubscribe behavior, PII handling, vendor access, data governance, and responsible customer/prospect data use
- Use approved AI tools responsibly to improve speed and quality of documentation, troubleshooting, QA planning, technical drafting, analysis, and stakeholder support while validating outputs against source systems, documentation, data, and business context
- Identify opportunities to improve data quality, marketing automation, attribution accuracy, platform reliability, campaign execution efficiency, and Marketing Technology team processes
Skills
- Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time
- A high school diploma or equivalent is required
- 3+ years of experience in marketing technology, marketing operations technology, analytics implementation, digital marketing systems, data operations, revenue operations, web technology, or a related technical marketing role
- Experience supporting platforms such as Braze, Segment, Google Tag Manager, GA4, Salesforce, CMS tools, A/B testing tools, analytics platforms, affiliate platforms, or similar systems
- Experience implementing or maintaining tags, pixels, event schemas, dataLayer events, URL/UTM parameters, campaign attribution, lead source attribution, or analytics instrumentation
- Working knowledge of JSON, event payloads, user traits, lead attributes, API responses, webhooks, destination mappings, Regex, Liquid or similar templating logic, HTML/CSS, light SQL, lightweight JavaScript, and browser developer tools
- Familiarity with common tracked-event and customer data types, including strings, integers, booleans, arrays, objects, datetimes, and null values
- Ability to troubleshoot tracking, campaign, audience, integration, lead routing, attribution, and reporting issues across multiple systems
- Ability to translate business requirements into technical specifications, QA plans, tracking requirements, platform configurations, audience logic, and reporting requirements
- General understanding of digital marketing, lifecycle marketing, B2B marketing, affiliate marketing, lead generation, attribution, customer engagement, sales enablement, privacy, consent, PII handling, unsubscribe/suppression behavior, vendor access, and responsible customer/prospect data usage
- Strong analytical, problem-solving, documentation, communication, and stakeholder-management skills, including the ability to explain technical concepts to non-technical audiences
- Ability to work independently and collaboratively in a fast-paced environment with shifting priorities
- Demonstrates the Core Values of Delta Defense, LLC
- Bachelor's degree in information systems, marketing technology, analytics, web development, business, computer science, or related field preferred; equivalent experience or certifications may be considered
Benefits
- This role is also bonus-eligible for company incentive plan.
- #25 on The Wall Street Journal’s 2025 Top 100 America’s Most Loved Workplaces
- Newsweek Top 100 America’s Most Loved Workplaces (2023 & 2024)
- Inc. 5000 “Fastest Growing Private Companies” – 14 years in a row
Company Overview
Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Care for the U.S. Concealed Carry Association. It was founded in 2003, and is headquartered in West Bend, Wisconsin, USA, with a workforce of 501-1000 employees. Its website is https://www.deltadefense.com/.