[Remote] Marketing Operations Specialist/Senior Specialist

Note: The job is a remote job and is open to candidates in USA. SS&C Technologies is a leading financial services and healthcare technology company seeking a Senior Marketing Operations Specialist. In this role, you will collaborate with marketing and sales teams to execute and optimize various marketing programs, ensuring high-quality campaign production and performance monitoring.

Responsibilities

• Build, QA, launch, and monitor marketing campaigns within Marketo, including email, webinar, event, web, advertising, and nurture programs
• Manage campaign requests through a structured ticketing and project management process using Adobe Workfront
• Perform thorough quality assurance testing to ensure campaigns, assets, tracking, and integrations function correctly prior to launch
• Develop and validate audience targeting criteria using Marketo and Salesforce data to support campaign objectives
• Troubleshoot Marketo and Salesforce issues, identify root causes, and implement solutions
• Maintain campaign documentation, operational standards, and process guides
• Partner with marketing stakeholders to understand business objectives and translate requirements into scalable campaign execution
• Monitor campaign performance and assist with reporting, data quality, and operational best practices
• Continuously identify opportunities to improve efficiency, streamline processes, and enhance the overall marketing technology ecosystem
• Manage multiple projects simultaneously while consistently meeting deadlines and maintaining high-quality standards

Skills

• 3+ years of hands-on digital marketing or marketing operations experience
• Direct experience building and executing campaigns in Adobe Marketo required
• Experience independently building, testing, QA-ing, and deploying Marketo email, webinar, event, web, and nurture programs, including audience segmentation, complex smart list development, smart campaigns, tokens, and reporting
• Working knowledge of Salesforce CRM, including campaigns, leads, contacts, and reporting
• Exceptional attention to detail and commitment to quality assurance
• Strong organizational skills and ability to manage multiple projects simultaneously
• Demonstrated ownership, accountability, and follow-through in a deadline-driven environment
• Self-motivated and capable of working independently while collaborating effectively within a team
• Strong troubleshooting and problem-solving skills
• Excellent written and verbal communication skills
• Comfortable learning new technologies, adapting to changing priorities, and working in a fast-paced environment
• Strong service-oriented mindset with a focus on supporting internal marketing partners
• Adobe Marketo certification
• Basic HTML and CSS knowledge
• Experience with Adobe Workfront or similar project management systems
• Familiarity with email marketing metrics, reporting, and optimization
• Experience with lead management, lead scoring, and marketing automation best practices
• Basic image editing skills using Photoshop or similar tools
• Experience in a B2B marketing environment
• Ability to explain technical concepts clearly to non-technical stakeholders

Benefits

• Medical, dental, and vision coverage
• A 401(k) plan with company match
• Paid time off, holidays, and parental leave
• Professional development reimbursement opportunity
• Employees in this role may be eligible for consideration on an annual basis for a discretionary bonus and/or equity awards, such as restricted stock units or stock options, based upon individual and business performance at the company’s discretion

Company Overview

Company H1B Sponsorship