Note: The job is a remote job and is open to candidates in USA. GlobeStar Systems is a leader in integrated clinical communication, with their cornerstone product, Connexall®, designed for the healthcare industry. They are seeking a strategic Director of Marketing to lead Connexall’s marketing efforts, focusing on brand positioning, digital strategy, and lead generation while aligning closely with sales and product teams.
Responsibilities
- Define and evolve Connexall’s brand positioning within the healthcare IT ecosystem
- Drive initiatives to significantly increase brand awareness across target markets (health systems, executives, clinical leadership)
- Develop and execute executive-level, C-suite-focused marketing initiatives that emphasize ROI and measurable outcomes driven by implementation of our use cases
- Ensure consistent messaging across all channels and customer touchpoints
- Develop compelling narratives that differentiate Connexall in a competitive landscape
- Own and scale lead generation strategies across digital channels (paid, organic, social, web, email)
- Build, execute, and optimize full-funnel campaigns to drive qualified pipeline growth
- Lead website strategy, UX, and conversion optimization efforts
- Manage digital performance metrics including CAC, campaign conversion rates, and ROI generally, provide consistent updates and recommendations to leadership
- Establish Connexall as a category leader through high-impact thought leadership
- Develop and execute a comprehensive content strategy aligned to:
- Product and R&D roadmap
- Industry trends and seasonal cycles
- Key events and campaigns
- Build and maintain a structured content calendar across all channels
- Oversee production of white papers, case studies, blogs, webinars, and executive content
- Own strategy and execution of industry events, trade shows, and hosted experiences
- Maximize event ROI through pre-, during-, and post-event campaign integration
- Partner with sales to ensure strong pipeline generation and follow-up from events
- Ensure seamless integration of marketing channels (email, web, digital campaigns) with the company’s tech stack (CRM, marketing automation, analytics tools)
- Build scalable systems for lead capture, scoring, routing, and attribution
- Implement dashboards and reporting to measure campaign effectiveness and marketing contribution to revenue
- Continuously improve data quality and marketing efficiency
- Design and execute cohesive omnichannel campaigns that span digital, content, events, and sales enablement
- Ensure consistent customer journeys across all touchpoints
- Leverage data and insights to refine targeting, messaging, and channel mix
- Build and lead a high-performing marketing team (internal and external resources)
- Partner closely with Sales, Product, and Customer Success to align messaging and go-to-market strategies
- Foster a culture of accountability, experimentation, and continuous improvement
- Other duties as required
Skills
- Bachelor's Degree in Marketing, Business, Advertising, or relevant field required
- 8+ years of B2B marketing experience, preferably in healthcare IT or enterprise SaaS
- Proven success in scaling marketing at a growth-stage company
- Deep expertise in digital marketing, demand generation, and brand building
- Experience implementing and optimizing marketing tech stacks (e.g., CRM, MAP, analytics tools)
- Strong track record of executing omnichannel campaigns
- Experience with event strategy and field marketing
- Analytical mindset with the ability to translate data into actionable insights
- Excellent communication skills; written, oral, and presentation skills
- Exceptional project management, communication, and leadership experience
- Ability to travel as needed across USA, Canada, and Portugal
Benefits
- Competitive annual salary
- A rich benefits package, including medical, dental, life, and disability insurance
- Retirement Savings Plan with employer contributions
- Paid Time Off (PTO) and company paid holidays
- Professional Development & Training Opportunities
- Education Reimbursement Program
- Flexible Work Arrangements (Hybrid/Remote options where applicable)
- Collaborative & Inclusive Work Environment
Company Overview
Connexall is a workflow engine connecting people, process and technology. A better way to work. It was founded in 1992, and is headquartered in Toronto, Ontario, CAN, with a workforce of 201-500 employees. Its website is https://www.connexall.com/.