Note: The job is a remote job and is open to candidates in USA. SDL Life Sciences is a company focused on unlocking global understanding through effective communication. The Marketing Development Representative (MDR) is responsible for qualifying inbound marketing leads and converting them into high-quality sales opportunities, acting as a bridge between Marketing and Sales.
Responsibilities
- Respond to inbound leads from campaigns, events, website forms, and digital channels within agreed SLAs
- Qualify leads based on Ideal Customer Profile (ICP), segmentation, and buying intent
- Engage with prospects via email, phone, and social channels to assess needs and readiness
- Book discovery meetings or product demos for Sales teams (Account Managers, BDMs, SDRs)
- Convert qualified leads into sales opportunities and contributes to pipeline generation
- Ensure all opportunities are accurately logged in Salesforce with full notes and handover details
- Meet or exceed KPIs (number of qualified leads, meetings booked/held, pipeline generated)
- Maintain accurate activity tracking and conversion reporting in Salesforce/HubSpot
- Follow up on inbound campaigns using outreach sequences
- Provide feedback to Marketing on lead quality, campaign effectiveness, and conversion blockers
- Collaborate with Marketing on messaging, follow-ups, and nurture sequences
- Follow defined internal processes (lead routing, opportunity creation, CRM rules)
- Partner with SDR/BDR teams to ensure smooth transition from inbound to outbound activities
Skills
- 1–3 years of experience in lead qualification, inside sales, or customer-facing marketing
- Strong communication skills across phone, email, LinkedIn, and outreach tools
- Experience using CRM systems such as Salesforce (or similar)
- Familiarity with marketing automation platforms like HubSpot
- Ability to quickly understand customer needs and assess buying intent
- Ability to clearly articulate value propositions to prospects
- Strong organizational skills and ability to manage multiple leads and follow-ups
- Target-driven mindset with focus on hitting KPIs and pipeline goals
- Ability to work collaboratively with Marketing, Sales, and SDR/BDR teams
Company Overview
We can help you bring high-quality volumes of multilingual content to market while meeting deadlines, regulatory and terminology requirements, and staying on budget. It was founded in 1992, and is headquartered in Maidenhead, Berkshire , GB, with a workforce of 1001-5000 employees. Its website is https://www.sdl.com/industries/life-science/.