[Remote] Market Engagement Associate

Note: The job is a remote job and is open to candidates in USA. Granum is the leading software company devoted to serving landscapers and arborists across North America. The Market Engagement Associate is responsible for turning qualified interest into high-quality sales conversations by managing inbound leads and ensuring effective communication between marketing and sales.

Responsibilities

• Respond to inbound leads quickly across channels (forms, chat, events, content downloads), meeting speed‑to‑lead SLAs
• Qualify prospects using light discovery (problems, goals, timing, fit) and align them to the right product, tier, and sales resource
• Prioritize daily lead queues by intent level, source, and recency to maximize connect and conversion rates
• Maintain clean, accurate records of every interaction, disposition, and next step in the CRM
• Book high‑quality demos for Sales with clear expectations set for both the prospect and the rep
• Confirm meetings (time, attendees, agenda) and reinforce value to drive strong demo show rates
• Re‑engage no‑shows and stalled inbound leads with thoughtful outreach sequences and incentives when appropriate (e.g. webinar and partner follow‑ups)
• Partner closely with Sales to ensure smooth handoffs and feedback loops on lead quality and conversion
• Work lead lists from priority campaigns (webinars, paid social, events, product launches) to turn engagement into booked meetings
• Support 'reactivation' and re‑engagement motions for older inbound leads that match our ICP
• Tailor talk tracks and messaging by persona, segment, and product line to increase connection and conversion
• Share frontline insights about objections, competitors, and common pain points back to Marketing for messaging and campaign refinement
• Consistently follow documented workflows, cadences, and qualification criteria across tools
• Monitor your own performance (connect rate, meetings set, show rate, conversion to opportunity) and adjust your approach based on what's working
• Test new messaging, sequences, and touch patterns; share results so the team can scale winning plays
• Provide regular feedback on lead sources, campaign outcomes, and routing logic to Marketing, RevOps, and Sales leadership

Skills

• 1–3 years in a customer-facing or revenue‑adjacent role (SDR/BDR, inbound sales, support, success, or similar)
• Clear, confident verbal and written communication; comfortable on the phone, email and video
• Strong organizational skills with the ability to prioritize a high volume of inbound leads
• Experience working in a CRM (e.g., Salesforce, Hubspot) and at least one sales engagement or marketing automation tool (E.g Outreach)
• Data‑aware mindset: you regularly look at your own metrics and adjust based on performance
• Curiosity and empathy — you ask smart questions, listen actively, and care about whether we're truly a fit for the prospect
• Comfort and passion for adopting AI tools to draft outreach, summarize calls, or optimize workflows
• Experience in B2B SaaS and/or working with SMB / mid‑market customers
• Familiarity with inbound marketing funnels and concepts like MQL, SAL, SQL, show rate, and speed‑to‑lead
• Experience partnering closely with both Marketing and Sales teams

Benefits

• Comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add ons like HSA/FSA accounts, disability and life insurance, and more
• Employer-funded HSA-based benefits plan with drug, dental, and mental health coverage
• 401(k) matching for U.S. employees and RRSP matching for those in Canada
• Unlimited Paid Time Off
• Paid company holidays
• Company-wide winter break from December 24 to January 1

Company Overview