Note: The job is a remote job and is open to candidates in USA. Salted is the largest delivery-first restaurant group in the US, aiming to innovate how restaurants build relationships with customers. They are seeking a Head of Brand Marketing to lead brand identity development, ensure consistent messaging, and drive customer engagement through various marketing strategies.
Responsibilities
- Lead the identity development and storytelling behind our brands, with a primary focus on our flagship brand, moonbowls
- Ensure the consistency of our brand messaging and value proposition across all customer touchpoints
- Work closely with the CEO and R&D team to guide our culinary roadmap from a brand and market opportunity perspective (ie, How do we best reflect our brand values in our culinary offerings? What are the culinary and cultural trends that map to our brand values and should be on our roadmap?)
- Own the post-purchase customer journey to maximize order frequency and customer lifetime value. You will spearhead retention strategies, digital loyalty initiatives, and occasion-based campaigns that drive repeat ordering behavior and brand stickiness. TLDR: you will drive evangelism!
- Develop and manage a holistic strategy for introducing our brands into new markets, including social media and community outreach
- Develop high ROI opportunities to collaborate with digital influencers and build community engagement
- Direct the editorial strategy across all brand channels, creating a cohesive narrative that boosts community interaction and achieves sales targets
- Oversee the external brand communications strategy, shaping public perception with general and targeted media outlets
- Partner directly with the CEO on high-level strategic planning and thought leadership initiatives
Skills
- Track record of making brands pop
- Builder mentality with a deep passion for storytelling
- Excellent communication skills and attention to detail
- Deep understanding of customer behavior, cultural trends, and storytelling across paid, owned, and earned channels
- Demonstrated success launching breakthrough campaigns, driving revenue growth, and building brand equity
- Experience managing teams and working collaboratively across an organization
- Experience working at a high growth company is a big plus
Benefits
- Medical, Dental, & Vision Plans
- 401k with up to a 4% employer match after one year
- Unlimited PTO
- Remote Work (but big plus if you are located in or willing to relocate to LA)
- Paid Family Leave
Company Overview
Salted is a platform for developing and scaling better-for-you, QSR brands. It was founded in 2014, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is http://www.hellosalted.com.