Note: The job is a remote job and is open to candidates in USA. Aylo is a tech pioneer offering world-class adult entertainment and games, committed to safe user experiences and community empowerment. As a Growth Marketing Specialist, you will drive user acquisition and conversion for a new telehealth product, overseeing the entire customer journey from media buying to landing page optimization.
Responsibilities
- Develop and execute media buying strategies across mainstream traffic sources to drive qualified traffic to our telehealth product
- Create compelling ad creatives and copy that effectively communicate our brand value proposition and drive click-through rates
- Leverage existing product traffic through strategic cross-promotion and funnel optimization techniques
- Design and optimize landing pages and conversion funnels to maximize sign-up rates from acquired traffic
- Analyze campaign performance data to optimize targeting, creative, and conversion metrics
- Collaborate with brand and creative teams to ensure consistent messaging across all touchpoints
- A/B test ad formats, landing page elements, and user flows to continuously improve conversion rates
- Monitor and report on key performance metrics including CAC, conversion rates, and ROI
Skills
- 5+ years of experience in performance marketing, growth marketing, or digital acquisition roles
- Bachelor's degree in marketing, business, or related field, or equivalent professional experience
- Proven experience with mainstream media buying platforms (Facebook, Google, native networks, etc.)
- Strong track record of driving user acquisition and optimizing conversion funnels for digital products
- Deep understanding of conversion rate optimization, landing page design, and user experience principles
- Strong analytical and problem-solving skills with proficiency in analytics tools (Google Analytics, attribution platforms, etc.) and proven ability to make data-driven decisions with attention to detail
- Experience with brand positioning and creative development for performance campaigns
- Experience with telehealth, healthcare technology, or other regulated industry marketing preferred; subscription-based product experience a plus
- Knowledge of compliance requirements for healthcare marketing (HIPAA, FDA guidelines)
Company Overview
Aylo is an adult entertainment and technology company that operates websites and services in the adult entertainment sector. It was founded in 2004, and is headquartered in Luxembourg, Luxembourg, LUX, with a workforce of 1001-5000 employees. Its website is https://aylo.com.