Note: The job is a remote job and is open to candidates in USA. Vetcove is modernizing the future of veterinary software and the pet parent healthcare experience. The Growth Lead, PIMS will own the strategy for AI-driven marketing journeys, focusing on helping veterinary clinics unlock revenue through scalable, automated customer journeys.
Responsibilities
- Work closely with product, design, and engineering to define AI-powered marketing capabilities and infrastructure within the Vetcove PIMS
- Own the strategy for AI-driven marketing journeys, including experimentation frameworks, messaging guardrails, personalization logic, and automation rules
- Design and maintain scalable marketing playbooks that enable rapid iteration and growth without hard-coded content
- Continuously identify and test growth hacks that clinics can leverage to increase engagement, retention, upsell, and ARPC
- Translate proven email and lifecycle marketing strategies into AI-enabled systems that learn and improve over time
- Serve as the internal expert on pet parent psychology, messaging, and behavioral triggers
- Partner with Product to ideate, prototype, and validate new features that unlock novel growth opportunities for clinics
- Use data and experimentation to refine journeys, playbooks, and AI guardrails based on real-world performance
- Advocate for scalable, low-effort growth mechanisms that clinics can benefit from automatically
- Create clear guidance, examples, and best practices to drive internal alignment and clinic adoption of AI marketing tools
Skills
- 5+ years of experience in growth marketing, product marketing, or a related role
- Expertise prompt engineering AI systems to produce consistent, reliable results
- Hands-on experience designing or operating AI-driven, automated, or rules-based marketing systems
- Strong understanding of email marketing, customer journeys, and experimentation methodologies
- A track record of identifying and executing creative growth hacks that drive measurable business impact
- Comfort partnering deeply with product and engineering teams on systems, tooling, and infrastructure
- Ability to design flexible frameworks and guardrails rather than one-off campaigns
- Strong intuition for consumer voice and persuasive messaging, especially in trust-based or service-oriented industries
- Data-informed but creatively driven, with a bias toward testing, learning, and iteration
- Highly collaborative, with the ability to influence without direct authority
- Self-motivated, adaptable, and energized by building new growth engines from scratch
Benefits
- 100% remote within the USA
- Medical, Dental, and Vision Insurance
- Automatic 401k contribution
- Employee referral program
- At home office set up
- Bi-annual company retreats
- Open vacation policy
- Equity
- Monthly team events
Company Overview
Vetcove is the largest B2B veterinary marketplace, enabling veterinary hospitals to compare and buy supplies from all of their vendors. It was founded in 2015, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://www.vetcove.com/.