Note: The job is a remote job and is open to candidates in USA. Anderson-Negele is an instrumentation company that provides hygienic instrumentation solutions for processors of food, beverage, and life sciences products. They are seeking a Global Marketing Manager to lead their marketing strategy and execution, driving commercial growth and brand positioning across key industries and global regions.
Responsibilities
- Manage and develop a team of 3 global marketing professionals
- Set clear priorities aligned to commercial goals and growth initiatives
- Coach the team on digital execution, ownership mindset, and accountability
- Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts
- Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization
- Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency
- Capture VOC, competitive intelligence, and market trends — translate into actionable positioning and GTM strategies
- Use analytics and AI-enabled tools to sharpen segmentation, insight generation, and decision-making
- Lead campaigns, content, and communications across web, email, collateral, and events
- Manage trade shows, ABM programs, and sales enablement
- Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy
- Own marketing systems and reporting (HubSpot, Salesforce, analytics)
- Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contribution
- Manage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflows
- Own the demand generation engine — campaigns, webinars, trade shows, digital advertising, lead capture
- Drive performance marketing (Google Ads, LinkedIn, HubSpot workflows) with continuous ROI optimization
- Improve funnel performance through SEO/GEO/AEO, website optimization, and data-driven experimentation
Skills
- Undergraduate degree and 7+ years of experience in B2B marketing, preferably in industrial, technical, or manufacturing environments
- Proven success in hands-on demand generation and digital marketing
- Experience in leading and developing small, high-impact teams
- Strong commercial mindset with the ability to link marketing to revenue outcomes
- Experience with CRM, marketing automation, analytics tools, and emerging AI capabilities
- Ability to translate complex offerings into clear, compelling customer value
- Comfortable working in a fast-paced, evolving environment with a focus on impact
- Strong commercial mindset—links marketing directly to revenue impact
- Highly data-driven and analytical, with a focus on measurable outcomes
- AI-forward mindset to improve marketing productivity, analytics, and engagement
- Comfortable with technical products and industrial B2B environments
- Proven ability to drive demand generation and digital transformation
- Excellent cross-functional collaborator who brings alignment and clarity
- Bias for action with ability to operate in a lean, fast-paced environment
- Travel as needed for customer events, team meetings, trade shows, etc
Benefits
- This position is also eligible for bonus as part of the total compensation package.
Company Overview
A global instrumentation company with the mission to provide the best hygienic instrumentation solutions and services. It is a sub-organization of Danaher. It was founded in 1930, and is headquartered in Fultonville, New York, USA, with a workforce of 201-500 employees. Its website is http://www.anderson-negele.com/.