[Remote] Field Marketing Specialist - Denver, Colorado

Note: The job is a remote job and is open to candidates in USA. Wolverine Worldwide is a leading designer and marketer of footwear and apparel, committed to innovation and outdoor experiences. They are seeking a Field Marketing Specialist who will create connections with consumers and retail partners, execute marketing strategies, and enhance brand awareness through events and training. This role requires strong communication and organizational skills, along with a passion for the outdoor industry.

Responsibilities

• Execute marketing strategies at the local level through impactful in-store events, visual merchandising, and retail activations
• Build strong relationships with retail partners to ensure brand consistency and premium in-store presentation
• Collaborate with account teams to align merchandising priorities and seasonal product stories
• Enhance retail partnerships by delivering engaging associate training and education programs that drive product knowledge and sales
• Plan and manage store events, demos, and activations to create memorable consumer experiences and increase brand awareness
• Maintain accurate reporting on merchandising execution, event performance, and sell-through results
• Ensure all visual merchandising and POP materials are implemented according to global merchandising guidelines for maximum impact
• Organize and maintain event equipment and displays, ensuring readiness for activations and seasonal campaigns
• Optimize in-store environments to showcase product stories and deliver best-in-class consumer experiences
• Complete detailed and accurate field activity via field reports with sell through, pictures, competitive set, and marketplace intel
• Maintain and track monthly travel and marketing budgets; submit monthly or quarterly reports to Retail Marketing Manager
• Maintain an open line of communication with the Marketing, Sales, and Product teams and deliver weekly and monthly reporting as assigned
• Plan and follow your own work schedule, including daily store visits, retail/ community events, office time and regional events as needed. Must meet and track regional weekly requirements
• Perform additional duties as assigned to support marketing and retail initiatives
• Performs duties consistent with the Company’s AAP/EEO goals and policies

Skills

• Bachelor's degree is recommended
• 1+ years of Marketing, Merchandising, or Sales experience
• Experience in retail, especially within an outdoor industry
• Working knowledge of both Merrell and competitor products
• Must be enthusiastic, energetic, and have a passion for the industry with a personal connection to the outdoors
• Strong leadership, initiative, and communication skills
• Must be outgoing and personable to handle daily interactions with peers, accounts, and consumers
• Ability to manage diverse needs and expectations of the retailers serviced
• Excellent written, presentation, and verbal skills along with a strong attention to detail
• Robust background in event planning; self-starter and possessing a strong entrepreneurial spirit
• Strong organization, prioritization and time management skills are necessary as you will be working remote within your local community and will be responsible for your own schedule
• Maintain peak professionalism in daily interactions with retailers and consumers across a range of channels and be adaptable to varying needs and expectations in those channels
• Must be comfortable, confident and engaging when presenting to groups large and small and be able to communicate clearly in person and via email
• Must be willing and able to work on nights and weekends (Saturdays and Sundays) due to retail promotions and events is expected and required
• Strong PC/tablet skills, including proficiency in MS Excel, MS Word, PowerPoint, MS Outlook, database management, report creation, internet applications, and social media
• Must have a valid driver's license in good standing; 80% of the job is on-the-road travel
• Must be located in the greater Denver area and willing to drive up to 3 hours to visit accounts

Company Overview