Note: The job is a remote job and is open to candidates in USA. Bentley Systems is a world-leading software company providing solutions for infrastructure professionals. They are seeking a Director of Social Media and Digital Influence to build a global social function, shape the strategy, and partner with various teams to amplify Bentley's voice.
Responsibilities
- Build the Social Media Function
- Create Bentley's global social media strategy and operating model with prioritization of channels and business logic for that prioritization
- Define team structure, workflows, governance, editorial planning, and measurement
- Build scalable processes for content creation, approvals, publishing, engagement, and reporting
- Establish social media best practices across regions, business units, and functions
- Develop annual plans, budgets, and growth roadmaps
- Partner with senior executives to grow their presence and influence across LinkedIn and emerging channels
- Create executive content programs that elevate industry leadership and support strategic business priorities
- Identify opportunities to position executives around AI, infrastructure, digital twins, sustainability, engineering innovation, and industry transformation
- Lead Bentley's global social presence across LinkedIn, YouTube, Instagram, X, Facebook, and emerging platforms
- Develop channel-specific strategies and audience engagement plans
- Increase reach, engagement, share of voice, and follower quality
- Ensure a consistent brand voice while adapting content to platform dynamics
- Build programs that activate employees, customers, partners, industry experts, and advocates
- Identify opportunities to leverage creators, influencers, practitioners, and industry voices
- Develop strategies for community engagement across social channels and professional communities
- Support developer and technical communities in partnership with product and developer relations teams
- In partnership with the key marketing stakeholders, own the creation and proliferation of social-first content including:
- Short-form video
- Executive content
- Customer stories
- Industry commentary
- Event content
- Product launches
- Educational content
- Community-driven content
- Partner with communications, content, design, and video teams to maximize content reuse and distribution
- Implement AI-driven workflows for content ideation, production, optimization, localization, and reporting
- Evaluate emerging social technologies and platforms
- Continuously improve team productivity through automation and AI-enabled processes
- Define KPIs and executive dashboards
- Track full funnel performance across channels
- Analyze trends and provide recommendations for optimization
- Establish attribution frameworks connecting social activity to marketing and business outcomes
- This leader will be accountable for:
- Audience growth across priority channels
- Engagement rates
- Share of voice
- Executive social reach and engagement
- Employee advocacy participation
- Video performance
- Influencer and community engagement
- Traffic generated from social channels
- Marketing-sourced pipeline contribution
- Content production efficiency
- Adoption of AI-powered workflows
- Requires sitting or standing at will while performing work on a computer (or any other physical requirements)
Skills
- 10+ years of experience in social media, digital marketing, communications, or content leadership roles
- Experience building or significantly transforming a social media function
- Strong understanding of LinkedIn and executive thought leadership programs
- Experience leading teams and managing agency partners
- Exceptional storytelling and editorial judgment
- Strong analytical and performance measurement skills
- Experience working with senior executives and cross-functional stakeholders
- Familiarity with AI-powered content creation and social media tools
- Experience in B2B technology, software, SaaS, infrastructure, engineering, or industrial markets
- Experience supporting executive leadership teams and public company communications
- Experience with employee advocacy programs
- Experience managing creator, influencer, or community initiatives
- Understanding of infrastructure, engineering, digital twin, construction, energy, transportation, or related industries
Benefits
- An attractive salary and benefits package.
- A great Team and culture – please see our colleague video.
- A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
Company Overview
Bentley Systems is an infrastructure engineering software company that provides innovative software sustaining. It was founded in 1984, and is headquartered in Exton, Pennsylvania, USA, with a workforce of 5001-10000 employees. Its website is http://www.bentley.com.