Note: The job is a remote job and is open to candidates in USA. RSAC is the premier series of global events and year‑round learning for the cybersecurity community. We are seeking a Director of Marketing Technology & Operations to build and optimize our marketing technology infrastructure while owning the operations and performance of email and website, ensuring our marketing systems are scalable and integrated for effective execution.
Responsibilities
- Build and manage the marketing technology stack including HubSpot, CMS platform, future CRM systems, marketing analytics tools (Google Analytics, Google Tag Manager), and other marketing software
- Evaluate and recommend new technologies and tools to enhance marketing capabilities, automation, and efficiency
- Manage relationships with technology vendors and partners to ensure service quality and contract optimization
- Own website operations including content updates, design changes, page creation, and ongoing site maintenance to support marketing initiatives and business needs
- Manage operations and production for email in HubSpot, including deliverability, and technical troubleshooting
- Develop and optimize workflows and processes to enhance efficiency and productivity across marketing channels, ideally leveraging AI
- Support cross-functional stakeholders with technical enablement, training, etc. when rolling out new tools and processes
- Oversee tracking and analysis of email performance data. Recommend testing strategies to improve
- Oversee website performance metrics including traffic, engagement, conversion rates, page speed, and user experience, driving continuous optimization
- Develop and execute SEO and GEO/AEO strategies including site architecture optimization, technical SEO, content structure, and keyword targeting to drive organic traffic and search visibility
Skills
- Proven expertise building and managing marketing technology stacks at scale
- Proficiency in marketing automation platforms (HubSpot preferred), CRM systems (e.g. Salesforce) and data analytic tools (e.g. Google Tag Manager)
- Experience with web content management systems (e.g., WordPress) and web analytics (Google Analytics 4)
- Deep understanding of SEO principles, site architecture, and organic search optimization
- Strong collaboration and communication skills, with the ability to translate technical concepts for non-technical audiences
- Knowledge of marketing compliance and data privacy regulations
- Strong analytical skills and the ability to interpret marketing data to make informed decisions
- 10+ years of experience in marketing operations, marketing technology, or digital marketing, with a track record of increasing responsibility
- Experience working in consumer subscriptions, B2B SaaS, and technology companies strongly preferred
- Certifications in marketing automation and project management desired
Benefits
- Employer‑subsidised medical, dental, and vision insurance
- 401K retirement employer match
- Home office equipment stipend and monthly technology stipend
- Thirteen paid holidays per calendar year
- Flexible personal time off
- Annual employee bonus dependent on company and personal performance
- Annual company-wide offsite
- We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.
Company Overview
As the cybersecurity industry's convening authority, RSAC brings together diverse minds to exchange perspectives, knowledge, and ideas—providing a year-round platform for uniting and advancing the cybersecurity community with the goal of creating a safer society. It was founded in 1991, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is http://www.rsaconference.com.