Note: The job is a remote job and is open to candidates in USA. Samsara is the pioneer of the Connected Operations™ Cloud, which helps organizations harness IoT data to improve their physical operations. The Director of ABM & Field Marketing will lead strategic marketing efforts, focusing on enterprise accounts and driving revenue growth through tailored marketing strategies and executive engagement programs.
Responsibilities
- Own and evolve Samsara’s 1:1 ABM strategy for top enterprise accounts
- Lead biweekly ABM account strategy sessions with Enterprise Sales
- Develop tailored marketing strategies that accelerate deal progression and increase win rates
- Align marketing investment to enterprise pipeline priorities and forecast visibility
- Drive measurable impact on net-new enterprise acquisition and expansion revenue
- Oversee planning and execution of high-touch executive programs, including EBCs, VIP hospitality events, strategic dinners, and exclusive field experiences
- Ensure executive programs are strategically tied to deal advancement and account plans, not standalone events
- Define and implement a clear long-term ABM & Field Marketing roadmap
- Evolve the team from generalist execution to defined specialization across ABM and Field Marketing disciplines
- Establish prioritization frameworks, operational rigor, and scalable processes
- Drive year-over-year program maturity, optimization, and performance improvement
- Act as the primary marketing liaison to Enterprise Sales leadership.Bring structure and clarity in fast-paced, high-ambiguity environments
- Build credibility with senior sales leaders and operate comfortably at the executive level
- Own enterprise ABM and field marketing pipeline targets
- Evaluate ROI of 1:1 programs and executive events
- Use pipeline metrics, sales cycle insights, and forecasting data to inform investment decisions
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
- Hire, develop and lead an inclusive, engaged, and high performing team
Skills
- 10+ years of experience in B2B SaaS marketing, with significant experience in Enterprise ABM
- 5+ years of experience leading and scaling high-performing teams
- Demonstrated experience building or leading a true 1:1 ABM program (not solely scaled digital ABM)
- Strong partnership experience with Enterprise Sales organizations
- Proven ability to evolve a team from execution-oriented to strategically driven with clear specialization and structure
- Deep fluency in enterprise pipeline metrics, forecasting, and complex sales cycles
- Strong executive communication skills and cross-functional influence
- Experience in high-growth B2B SaaS environments owning both strategic vision and execution in a scaling organization
- Track record of driving impact on multimillion-dollar enterprise deals
Benefits
- Performance-based bonus/variable pay
- Equity (for eligible roles) in a high-growth public company
- A flexible, employee-led remote model
- A professional development stipend
- Comprehensive health and parental leave plans
- Flexible working model that caters to the diverse needs of our teams
- Offices are open for those who prefer to work in-person
- Support remote work where it aligns with our operational requirements
- Reasonable accommodations throughout the recruiting process for qualified persons with disabilities
Company Overview
Samsara is digitizing the world of physical operations. It was founded in 2015, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.samsara.com.