[Remote] Campaign Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Twinkl Educational Publishing is dedicated to creating educational resources that support teachers and enhance children's learning journeys. As the U.S. Campaign Marketing Manager, you will design and execute integrated marketing campaigns to drive awareness and subscription growth among educators and parents, utilizing data to optimize campaign performance and messaging.

Responsibilities

• You plan and run end-to-end campaigns across digital channels: paid social, email, content, partnerships, and events
• You develop campaign briefs and messaging frameworks that translate audience insights into creative that resonates with educators and parents
• You own your numbers
• You identify and manage partnership activations and advertising placements that extend Twinkl's reach into high-value educator and parent communities
• You support Twinkl U.S.'s event presence through educator conferences, virtual webinars, and community activations to ensure each one ladders up to a campaign goal and has a clear conversion pathway before, during, and after
• You partner with customer and community marketing to turn event interest into active users, designing follow-up sequences and conversion plays informed by behavioral data and segmentation
• You allocate and manage campaign budgets strategically to maximise impact per dollar and flagging tradeoffs clearly
• You work closely with Twinkl's international marketing, content, and creative teams to localize campaigns, adapt global assets for the U.S. market, and ensure brand alignment across every activation

Skills

• You have 3+ years running B2C campaign marketing. EdTech, or subscription B2C SaaS experience strongly preferred
• You've owned integrated campaigns end-to-end. Brief through post-mortem, and you have the performance data to show what they delivered
• You actively use smart tools in your campaign workflow today for segmentation, creative testing, copy generation, reporting, or workflow automation and you can speak specifically to how and where
• You're fluent in campaign analytics and attribution tools (GA4, HubSpot, or equivalent) and you make decisions based on data, not instinct alone
• You've managed budgets and made real tradeoff decisions about where to spend and where to cut
• You can write a tight campaign brief, a compelling email subject line, and a clear stakeholder update and they all sound like the same person wrote them
• You've led cross-functional work without direct authority and know how to build alignment without burning relationships
• You have genuine curiosity about AI's role in marketing, not just as a tool you use, but as a shift you're actively tracking and thinking about
• You care about education and understand why the mission behind the marketing matters for how you do the work

Benefits

• Robust compensation and benefits package
• 15 days of paid time off (PTO) annually plus 13 federal holidays
• Accrued paid sick leave
• 401K employer match
• 100% employer-funded healthcare plan (Blue Cross Blue Shield), with additional spouse and dependent contribution
• Life insurance coverage fully funded
• Diversity, inclusion, and belonging. Our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech, and Working Parents.
• Continuous Professional Development (CPD). Our ever-evolving program includes monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.
• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.

Company Overview