Note: The job is a remote job and is open to candidates in USA. Golden Software is seeking a highly organized and meticulous Associate Product Marketing Manager to drive their go-to-market campaigns and customer acquisition efforts. This role focuses on the tactical delivery of product-related marketing assets and aims to improve product adoption and customer engagement through high-quality marketing.
Responsibilities
- Improving product adoption and customer engagement through high-quality marketing
- Ensuring marketing material for product launches is smooth, aligned, and impactful across all teams
- Synthesizing complex product features into clear value propositions and messaging pillars (the foundational “why” and “so what”) that enable Marketing and CS to create high-impact emails, social content, and blogs
- Execute post-sale lifecycle marketing (onboarding, integration, retention campaigns)
- Create and optimize in-app messaging and Customer Success communications
- Partner with Product and Customer Success to align adoption strategies
- Monitor campaign and adoption performance and recommend improvements
- Deliver launch content that supports both new sales and up-sell opportunities
- Coordinate cross-functional launch readiness and communication
- Produce and finalize launch assets (graphics, short-form video, animations)
- Conduct competitive research to inform messaging and positioning
- Support long-tail adoption and lead-generation campaigns
- Produce and optimize marketing content across channels, including short-form video, animations, technical white papers, etc
- Conduct regular personal interviews with users and stakeholders
- Develop deep product and customer understanding to inform messaging
- Support Product Discovery by testing and validating messaging early
- Apply strong visualization and design principles to communicate value clearly
- Maintain and organize the marketing content and digital asset library
- Enforce naming conventions and conduct regular content audits
- Make it easy for Sales, Marketing, and Customer Success to access and use the right assets
Skills
- Exceptional written and visual communication skills
- Highly detail-oriented and hold yourself to a high execution standard
- Thrive in a self-directed, remote environment with high ownership
- Enjoy turning strategy into concrete deliverables and campaigns
- Technically curious and able to quickly learn complex products
- Can manage multiple initiatives without losing momentum or quality
- Eager to collaborate cross-functionally with Product, Sales, and Customer Success
- Experience executing product marketing, lifecycle marketing, or GTM campaigns
- Strong technical fluency across marketing, CRM, and collaboration systems (HubSpot, Jira, Confluence, CMS platforms, analytics tools)
- Experience with visual asset production
- Strong working knowledge of Google Workspace (Docs, Sheets, Slides)
- Familiarity with technical, scientific, or data-driven products
Benefits
- Competitive compensation package
- Optional team events held in Colorado a couple of times per year
- Travel for in-person team and company meetings is required 1–4 times per year
Company Overview
Golden Software provides scientific graphics software, specializing in the development of software It was founded in 1983, and is headquartered in Golden, Colorado, USA, with a workforce of 11-50 employees. Its website is http://www.goldensoftware.com.