[Remote] Assistant Director, Social Media

Note: The job is a remote job and is open to candidates in USA. Carnegie is a company dedicated to advancing opportunity through higher education by partnering with colleges and universities. The Assistant Director of Social Media will oversee paid social media advertising efforts, manage a small team, and analyze campaign performance, ensuring alignment with clients' marketing objectives.

Responsibilities

• Oversee the work of the paid social media associates and specialists in the setup of complex campaigns across platforms per the latest best practices
• Optimize social campaigns for key clients, and assist more junior team members’ optimizations
• Work with Digital Strategists to dictate the paid social strategy for proposal requests, RFPs, and strategy pivots in order to achieve client goals
• Analyze campaign performance effectively based on monthly data trends seen in the platform and Google Looker Studio dashboards to create monthly insight notes that are client-facing
• Craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance
• Work collaboratively in a team environment
• Show thoughtful leadership through contributions in team meetings, including bringing forward ideas around process improvements, new best practices, and ways to test new ideas and services
• Keep pace with paid social media industry trends, sharing articles and updates from platform representatives
• Participate in content creation such as social media blogs, webinars, internal and external resources
• Assist the Senior Director, Social Media overseeing a team of social media associates and specialists
• Lead optimization training sessions on a weekly basis
• Responsible for the onboarding, training, and mentoring of new social team members, as well as the personal and professional growth of direct reports
• Oversee the allocation of client work and paid social campaign performance across the team
• Interview, hire, and train new staff

Skills

• Bachelor's degree required, Marketing/Advertising major or concentration preferred
• 3+ years of relevant work experience with paid social media advertising
• Knowledge of the digital marketing landscape and social media advertising
• Proficiency with Microsoft Word, PowerPoint, and Excel
• Data analysis experience, particularly experience analyzing digital campaign metrics to measure success
• Proficient in managing paid campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok Ads
• Excellent attention to detail is a must
• Strong problem-solving skills and the ability to adapt to new technologies
• Demonstrated ability to work as part of a team and manage others while simultaneously managing independent workload/tasks
• Quick learner and ability to adapt to new and changing technologies
• Passion, energy, and enthusiasm for digital marketing, social media, and customer service/client success
• Effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Physical requirement: Must be able to work at a computer for prolonged periods
• Familiarity with Asana or other project management tools is a plus

Company Overview