Product PR & Review Management — Turn launches into cultural moments and reviews into competitive advantages.
Execute the full product PR lifecycle regionally: adapt global messaging, coordinate embargoes across time zones, manage reviewer outreach, and drive post-launch amplification in UK, Nordics, and Benelux across all of Elgato's product categories
Build and maintain tiered regional media lists across tech, creator-focused, lifestyle, and business publications: UK , Nordics and Benelux
Develop region-specific reviewer briefing kits that translate specs into creator outcomes and drive the execution of Elgato products strategy in PR across European markets
Manage seeding strategy and review unit logistics across all covered markets, ensuring key outlets receive early access ahead of embargoes
Track regional review sentiment, message pull-through, and share of voice. Feed insights back to PR Lead and product/marketing teams
Build retail partner amplification campaigns timed to key commercial moments at (r)etailers
Coordinate with Corsair Gaming and Fanatec teams in Europe on regional Stream Deck Everywhere launches: aligning embargo timing, co-branded media outreach, and cross-ecosystem storytelling across gaming peripherals, sim racing, and creator tools in covered markets
Strategic PR & Thought Leadership — Shape the regional narrative. Bring global stories to life locally.
Adapt global story angles for regional relevance, identifying local hooks around creator economy growth, gaming culture, and professional AV convergence in European markets
Identify regional placement opportunities for thought leadership content (executive bylines, op-eds) in European tech and business publications
Contribute to quarterly PR plans with regional objectives, target outlets, story angles, and KPIs aligned to market-specific business goals
Monitor competitive communications across European markets weekly. Flag opportunities for Elgato to lead regional industry conversations
B2B, Pro AV & Trade PR — Extend Elgato’s reach into European professional markets while keeping the brand authentic.
Adapt B2B messaging for European enterprise buyers, IT decision-makers, and AV integrators, emphasizing reliability, scalability, deployment simplicity, and total cost of ownership
Write for European Pro AV and broadcast trade press in the language integrators and engineers speak
Localize vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments across European markets
Support case study development by sourcing European customer stories and coordinating approvals
Support EMEA B2B team with trade media outreach, European distributor announcements, and regional trade show PR
Event & Speaker PR— Make Elgato unmissable at every European event that matters.
Develop event PR timelines for European shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-up
Identify and secure regional speaking opportunities at European events and relevant podcasts/webinars
Prepare speaker briefing docs, talking points, and executive bios tailored to European audience context
Compile post-event reports with regional coverage analysis, key conversations, and actionable learnings
Crisis & Issues Management — Protect the brand. Move fast, stay calm, be transparent.
Execute regional crisis response following global playbooks, adapting messaging for European market nuances and media expectations
Draft regional holding statements and Q&A documents that can be activated within hours, coordinating with PR Lead on messaging alignment
Provide real-time regional media monitoring during active situations, flagging escalation risks in European press
Coordinate with Corsair corporate communications when issues have European or parent-company implications
European PR Coordination— Align the European PR network.
Coordinate with European PR team to ensure consistent messaging and launch timing across European markets
Adapt global messaging frameworks and launch playbooks for European market nuances (language, cultural context, retail landscape)
Collaborate with uropean PR team on PR best practices to elevate media coverage quality and consistency
Build and maintain media database across all covered markets
AI-Powered PR (Cross-Cutting) — Use AI to elevate every aspect of the work.
Contribute to Elgato’s AI search visibility by systematically building regional earned media citations that feed into AI-generated search answers
Leverage AI tools (e.g., ChatGPT, Claude, Gemini) to accelerate regional press release adaptation, pitch development, and briefing document creation
Use AI-powered media monitoring to surface regional coverage trends, competitive signals, and emerging story angles across multiple European markets and languages
Apply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision across UK, Nordics, and Benelux
Build AI-assisted workflows for regional coverage reporting and earned media value tracking